Brandwave

PayHero vs Thankyou Payroll:Which is more popular?

In September 2026, PayHero had more branded searches than Thankyou Payroll among payroll and rostering software in New Zealand. PayHero had about 22,800 branded searches, while Thankyou Payroll had 6,600. PayHero made up 32.7% of all payroll and rostering software searches we track, and Thankyou Payroll accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about payroll and rostering software, PayHero appeared in all five answers and Thankyou Payroll in one. PayHero was mentioned before Thankyou Payroll in every answer.

Among payroll and rostering software in New Zealand in September 2026

Who do people search for more?

PayHero, about 3 searches for every 1 for Thankyou Payroll

PayHero 22.8K searchesThankyou Payroll 6.6K searches

Who does AI mention more?

PayHero, mentioned in every answer we collected

PayHero in 5 of 5Thankyou Payroll in 1 of 5

Who does AI recommend more?

PayHero, named ahead of Thankyou Payroll in every answer

PayHero first in 5Thankyou Payroll never first

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Top payroll and rostering software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PayHero appeared in all five answers. Thankyou Payroll was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. PayHero was listed before Thankyou Payroll in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PayHero1st
  2. Smartly2nd
  3. Droppah3rd
  4. Employment Hero4th
  5. Deputy5th
  6. iPayroll6th
  7. Rosterit7th
  8. Tanda8th
  9. Thankyou Payroll9th
  10. Ace Payroll10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PayHero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smartly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Droppah4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iPayroll2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rosterit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thankyou Payroll1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IMS Payroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ace Payroll1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about payroll and rostering software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is PayHero or Thankyou Payroll more popular in search?

This chart shows how often people search Google for PayHero and Thankyou Payroll by name. Each line represents a brand's share of searches for all 12 payroll and rostering software we track, month by month, from searches in New Zealand.

PayHero and Thankyou Payroll among payroll and rostering software in New Zealand, by month

Share of searches by month for PayHero, Thankyou Payroll. The figures are in the table below the chart.

View monthly share of searches table
MonthPayHeroiPayrollEmployment HeroThankyou PayrollSmartlyPaySauceDroppahRosteritIMS PayrollAce PayrollDeputyTanda
Oct 202535.4%29%13.1%5.7%5.6%5.8%2.5%1.7%0.39%0.39%0.35%0.06%
Nov 202534.6%28.3%12.9%6.9%6.5%5.7%2.4%1.6%0.47%0.33%0.22%0.09%
Dec 202531.1%31.4%11.6%7.6%6.7%6.3%2.7%1.8%0.42%0.27%0.15%0.07%
Jan 202633.9%28%12.8%6.8%6.5%5.6%2.9%2.5%0.45%0.31%0.25%0.06%
Feb 202633.2%27.5%12.5%6.6%7.2%6.7%2.9%2.4%0.45%0.29%0.24%0.11%
Mar 202630.8%29.1%13.2%7%7.6%5.8%3.1%1.7%0.6%0.48%0.44%0.12%
Apr 202633.8%27.2%12.3%8%7.1%5.5%2.8%1.9%0.55%0.37%0.25%0.13%
May 202633.2%26.6%14.8%6.4%6.6%6.5%2.8%1.9%0.41%0.29%0.23%0.16%
Jun 202631.1%29.6%13.4%7.1%6.9%7.2%2.5%1.3%0.32%0.25%0.24%0.11%
Jul 202633.1%26.6%14.8%7.9%6.1%6.5%2.8%1.3%0.35%0.28%0.22%0.1%
Aug 202634.3%26.4%14.7%6.4%6.1%6.5%2.8%1.9%0.44%0.35%0.2%0.12%
Sep 202632.7%26%14.5%9.4%7%5.2%2.7%1.4%0.42%0.23%0.2%0.1%

How has the PayHero and Thankyou Payroll comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand payroll and rostering software in September 2026?

2 changes

  1. In September 2026, Thankyou Payroll overtook PaySauce to rank 4th among payroll and rostering software in New Zealand, with 9.4% of the searches.

  2. In September 2026, PayHero lost share of searches among payroll and rostering software in New Zealand, from 34.3% to 32.7%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using PayHero’s and Thankyou Payroll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PayHero

5 branded search terms

  • flexitime payhero
  • pay hero
  • PayHero
  • payhero app
  • payhero mobile app

Thankyou Payroll

3 branded search terms

  • thank you payroll
  • Thankyou Payroll
  • thankyoupayroll

How the Brand Demand Index is measured

Other head-to-heads among payroll and rostering software

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