Brandwave

How popular isDeputy?

In September 2026, people searched for Deputy by name about 140 times in New Zealand, a 48.1% decrease from the previous year. These searches made up 0.44% of all New Zealand employee scheduling platform searches, placing Deputy eighth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about employee scheduling platforms, Deputy appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Deputy is the eighth most searched of 9 competitors and the most recommended in AI answers.

  1. Employment HeroShare of searches 55%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HomebaseShare of searches 16.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DroppahShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SlingShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DeputyShare of searches 0.44%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top employee scheduling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deputy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deputy is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. RosterElf2nd
  3. Employment Hero3rd
  4. Droppah3rd
  5. Tanda5th
  6. Connecteam6th
  7. Homebase–
  8. Sling–
  9. When I Work–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Droppah3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Homebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • When I Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee scheduling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which employee scheduling platforms compete with Deputy?

Deputy against employee scheduling platforms in New Zealand, by month

Share of searches by month for Employment Hero, Homebase, Droppah, Sling, Connecteam, When I Work, Deputy. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroHomebaseDroppahSlingConnecteamWhen I WorkRosterElfDeputyTanda
Oct 202555.9%10.8%10.7%11.2%5.6%3.3%1.2%0.96%0.17%
Nov 202553.3%13%10.2%13.2%5.4%3.2%0.92%0.54%0.27%
Dec 202551.7%15.4%12.1%10.5%5.6%3.1%1.1%0.45%0.19%
Jan 202652.5%12.4%12.3%10.7%6.5%3.8%1.1%0.65%0.13%
Feb 202652.2%12.2%12.2%10.5%6.4%3.8%1.7%0.58%0.32%
Mar 202652.5%12.8%12.7%10.3%5.3%3.8%0.9%1.4%0.32%
Apr 202651%15.2%12%10.3%5.5%3.7%1.3%0.63%0.38%
May 202649.9%22.2%9.6%9.7%4.4%2.4%0.86%0.45%0.4%
Jun 202652%19%10%10.1%4.6%2.5%0.89%0.53%0.32%
Jul 202652.2%19%10%10.2%4.6%2.5%0.74%0.42%0.26%
Aug 202653%19.3%10.2%8.7%4.7%2.6%0.91%0.43%0.32%
Sep 202655%16.2%10.6%9%4.9%2.7%0.94%0.44%0.28%

  1. 1.Employment Hero

    55%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Homebase

    16.2%

    Held 2nd. 2.9K estimated branded searches, -19.2% vs prior month. Share -3.1 points.

  3. 3.Droppah

    10.6%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Sling

    9%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Connecteam

    4.9%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.When I Work

    2.7%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.RosterElf

    0.94%

    Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Deputy

    0.44%

    Held 8th. 80 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Tanda

    0.28%

    Held 9th. 50 estimated branded searches, -16.7% vs prior month. Share 0 points.

Compare popularity between Deputy and its closest rivals

Every comparison with Deputy

21 comparisons

How has branded search demand for Deputy changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Deputy in New Zealand fell from 270 to 140.
  • Across the 12 months ending September 2026, Deputy’s share of searches among employee scheduling platforms in New Zealand decreased from 0.96% to 0.44%.

How did search popularity change for New Zealand employee scheduling platforms in September 2026?

6 changes

  1. In September 2026, Employment Hero gained share of searches among employee scheduling platforms in New Zealand, from 53% to 55%.

  2. In September 2026, Homebase lost share of searches among employee scheduling platforms in New Zealand, from 19.3% to 16.2%.

  3. Droppah’s share of searches among employee scheduling platforms in New Zealand has gained ground for 3 months in a row, from 10% to 10.6% in September 2026.

  4. Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

  5. Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026.

  6. Estimated monthly branded searches for RosterElf in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are Deputy’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Deputy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deputy app
  • deputy payroll
  • deputy roster
  • deputy rostering
  • deputy rostering app
  • deputy software

Do you work for Deputy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Deputy compete?

Deputy is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
payroll and rostering software11th of 120.2%Show ranking
Employee scheduling platforms8th of 90.44%Shown above
Time tracking software6th of 62%Show ranking
Creator with pink hair and a pink jacket

Is Deputy your brand?

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