Deputy vs Droppah:Which is more popular?
In September 2026, Droppah had more branded searches than Deputy among payroll and rostering software in New Zealand. Droppah had about 1,900 branded searches, while Deputy had 140. Droppah made up 2.7% of all payroll and rostering software searches we track, and Deputy accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about payroll and rostering software, Droppah appeared in four of the five answers and Deputy in three. Droppah was mentioned before Deputy in three out of four answers that named either.
Who do people search for more?
Droppah, about 14 searches for every 1 for Deputy
Who does AI mention more?
Droppah, mentioned in 4 of 5 answers, Deputy in 3
Who does AI recommend more?
Droppah, named ahead of Deputy in 3 of 4 answers
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Top payroll and rostering software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Droppah was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deputy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Droppah was listed before Deputy in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PayHero1st
Smartly2nd- Droppah3rd
Employment Hero4th
Deputy5th
iPayroll6th
Rosterit7th
Tanda8th
Thankyou Payroll9th- Ace Payroll10th
- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PayHero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smartly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Droppah4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deputy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iPayroll2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rosterit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thankyou Payroll1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
IMS Payroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ace Payroll1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about payroll and rostering software
5 answers
Asked ChatGPT
“Which payroll and rostering platform should I use in New Zealand?”
Asked ChatGPT
“What are the best payroll and rostering platforms in New Zealand?”
Asked ChatGPT
“What's the best payroll and rostering platform in New Zealand for a small team?”
Searched Google, AI Overview
“payroll software nz”
Searched Google, AI Overview
“rostering software nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Deputy or Droppah more popular in search?
This chart shows how often people search Google for Deputy and Droppah by name. Each line represents a brand's share of searches for all 12 payroll and rostering software we track, month by month, from searches in New Zealand.
Share of searches by month for Droppah, Deputy. The figures are in the table below the chart.
View monthly share of searches table
| Month | PayHero | iPayroll | Employment Hero | Thankyou Payroll | Smartly | PaySauce | Droppah | Rosterit | IMS Payroll | Ace Payroll | Deputy | Tanda |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 29% | 13.1% | 5.7% | 5.6% | 5.8% | 2.5% | 1.7% | 0.39% | 0.39% | 0.35% | 0.06% |
| Nov 2025 | 34.6% | 28.3% | 12.9% | 6.9% | 6.5% | 5.7% | 2.4% | 1.6% | 0.47% | 0.33% | 0.22% | 0.09% |
| Dec 2025 | 31.1% | 31.4% | 11.6% | 7.6% | 6.7% | 6.3% | 2.7% | 1.8% | 0.42% | 0.27% | 0.15% | 0.07% |
| Jan 2026 | 33.9% | 28% | 12.8% | 6.8% | 6.5% | 5.6% | 2.9% | 2.5% | 0.45% | 0.31% | 0.25% | 0.06% |
| Feb 2026 | 33.2% | 27.5% | 12.5% | 6.6% | 7.2% | 6.7% | 2.9% | 2.4% | 0.45% | 0.29% | 0.24% | 0.11% |
| Mar 2026 | 30.8% | 29.1% | 13.2% | 7% | 7.6% | 5.8% | 3.1% | 1.7% | 0.6% | 0.48% | 0.44% | 0.12% |
| Apr 2026 | 33.8% | 27.2% | 12.3% | 8% | 7.1% | 5.5% | 2.8% | 1.9% | 0.55% | 0.37% | 0.25% | 0.13% |
| May 2026 | 33.2% | 26.6% | 14.8% | 6.4% | 6.6% | 6.5% | 2.8% | 1.9% | 0.41% | 0.29% | 0.23% | 0.16% |
| Jun 2026 | 31.1% | 29.6% | 13.4% | 7.1% | 6.9% | 7.2% | 2.5% | 1.3% | 0.32% | 0.25% | 0.24% | 0.11% |
| Jul 2026 | 33.1% | 26.6% | 14.8% | 7.9% | 6.1% | 6.5% | 2.8% | 1.3% | 0.35% | 0.28% | 0.22% | 0.1% |
| Aug 2026 | 34.3% | 26.4% | 14.7% | 6.4% | 6.1% | 6.5% | 2.8% | 1.9% | 0.44% | 0.35% | 0.2% | 0.12% |
| Sep 2026 | 32.7% | 26% | 14.5% | 9.4% | 7% | 5.2% | 2.7% | 1.4% | 0.42% | 0.23% | 0.2% | 0.1% |
How has the Deputy and Droppah comparison changed over the last 12 months?
3 findings
- Droppah was ahead of Deputy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deputy’s share of searches among payroll and rostering software in New Zealand moved from 0.35% to 0.2%, and its estimated monthly branded searches moved from 270 to 140.
- Across the 12 months ending September 2026, Droppah’s share of searches among payroll and rostering software in New Zealand moved from 2.5% to 2.7%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand payroll and rostering software in September 2026?
1 change
Estimated monthly branded searches for Deputy in New Zealand fell 48.1% over 12 measured months, from 270 to 140 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Deputy’s and Droppah’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among payroll and rostering software
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