Brandwave

Deputy vs Jibble:Which is more popular?

In September 2026, Jibble had more branded searches than Deputy among time tracking software in New Zealand. Jibble had about 320 branded searches, while Deputy had 80. Jibble made up 8.1% of all time tracking software searches we track, and Deputy accounted for 2%. When we asked ChatGPT and Google AI Overviews about time tracking software, Jibble appeared in three of the five answers and Deputy in two. Deputy and Jibble were each mentioned first in two of the four answers that named either.

Among time tracking software in New Zealand in September 2026

Who do people search for more?

Jibble, about 4 searches for every 1 for Deputy

Jibble 320 searchesDeputy 80 searches

Who does AI mention more?

Jibble, mentioned in 3 of 5 answers, Deputy in 2

Jibble in 3 of 5Deputy in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Deputy first in 2Jibble first in 2

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Top time tracking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jibble was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Deputy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deputy and Jibble were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clockify1st
  2. Toggl Track2nd
  3. Harvest3rd
  4. Deputy4th
  5. Jibble5th
  6. Hubstaff–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clockify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toggl Track4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harvest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jibble3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deputy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hubstaff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about time tracking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deputy or Jibble more popular in search?

This chart shows how often people search Google for Deputy and Jibble by name. Each line represents a brand's share of searches for all six time tracking software we track, month by month, from searches in New Zealand.

Deputy and Jibble among time tracking software in New Zealand, by month

Share of searches by month for Jibble, Deputy. The figures are in the table below the chart.

View monthly share of searches table
MonthClockifyToggl TrackJibbleHarvestHubstaffDeputy
Oct 202548.2%29.6%5.1%9.6%3.4%4.1%
Nov 202543.2%28.6%5.7%9.3%11%2.2%
Dec 202536.3%25%5.5%7.6%23.7%1.8%
Jan 202641.5%32.1%9.6%7.9%6.4%2.5%
Feb 202643.7%31.2%6.6%7.9%8.4%2.3%
Mar 202642.6%30.2%6.8%8%7%5.5%
Apr 202643.5%33.1%6.6%8.4%5.9%2.5%
May 202645%30.9%8%8%5.8%2.3%
Jun 202644%31.7%8.2%9%4.6%2.6%
Jul 202646%33.5%7.1%8.2%3%2.2%
Aug 202641.6%37%7.8%7.8%3.9%1.9%
Sep 202642.2%36.1%8.1%7.3%4.3%2%

How has the Deputy and Jibble comparison changed over the last 12 months?

3 findings
  • Jibble was ahead of Deputy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Deputy’s share of searches among time tracking software in New Zealand moved from 4.1% to 2%, and its estimated monthly branded searches moved from 170 to 80.
  • Across the 12 months ending September 2026, Jibble’s share of searches among time tracking software in New Zealand moved from 5.1% to 8.1%, and its estimated monthly branded searches moved from 210 to 320.

How did search popularity change for New Zealand time tracking software in September 2026?

2 changes
  1. In September 2026, Jibble rose from 4th to 3rd among time tracking software in New Zealand.

  2. Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Deputy’s and Jibble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deputy

3 branded search terms

  • deputy app
  • deputy roster
  • deputy software

Jibble

1 branded search term

  • jibble

How the Brand Demand Index is measured

Other head-to-heads among time tracking software

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