Brandwave

How popular isToggl Track?

In September 2026, people searched for Toggl Track by name about 1,430 times in New Zealand, a 16.3% increase from the previous year. These searches made up 36.1% of all New Zealand time tracking software searches, placing Toggl Track second out of six brands. When we asked both ChatGPT and Google AI Overviews about time tracking software, Toggl Track appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Toggl Track is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. ClockifyShare of searches 42.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Toggl TrackShare of searches 36.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. JibbleShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. HarvestShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. HubstaffShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top time tracking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toggl Track was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Toggl Track is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clockify1st
  2. Toggl Track2nd
  3. Harvest3rd
  4. Deputy4th
  5. Jibble5th
  6. Hubstaff–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clockify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toggl Track4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harvest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jibble3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deputy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hubstaff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about time tracking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which time tracking software compete with Toggl Track?

Toggl Track against time tracking software in New Zealand, by month

Share of searches by month for Clockify, Toggl Track, Jibble, Harvest, Hubstaff, Deputy. The figures are in the table below the chart.

View monthly share of searches table
MonthClockifyToggl TrackJibbleHarvestHubstaffDeputy
Oct 202548.2%29.6%5.1%9.6%3.4%4.1%
Nov 202543.2%28.6%5.7%9.3%11%2.2%
Dec 202536.3%25%5.5%7.6%23.7%1.8%
Jan 202641.5%32.1%9.6%7.9%6.4%2.5%
Feb 202643.7%31.2%6.6%7.9%8.4%2.3%
Mar 202642.6%30.2%6.8%8%7%5.5%
Apr 202643.5%33.1%6.6%8.4%5.9%2.5%
May 202645%30.9%8%8%5.8%2.3%
Jun 202644%31.7%8.2%9%4.6%2.6%
Jul 202646%33.5%7.1%8.2%3%2.2%
Aug 202641.6%37%7.8%7.8%3.9%1.9%
Sep 202642.2%36.1%8.1%7.3%4.3%2%

  1. 1.Clockify

    42.2%

    Held 1st. 1.7K estimated branded searches, -2.3% vs prior month. Share +0.6 points.

  2. 2.Toggl Track

    36.1%

    Held 2nd. 1.4K estimated branded searches, -5.9% vs prior month. Share -0.9 points.

  3. 3.Jibble

    8.1%

    Moved from 4th to 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Harvest

    7.3%

    Moved from 3rd to 4th. 290 estimated branded searches, -9.4% vs prior month. Share -0.5 points.

  5. 5.Hubstaff

    4.3%

    Held 5th. 170 estimated branded searches, +6.3% vs prior month. Share +0.4 points.

  6. 6.Deputy

    2%

    Held 6th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Toggl Track and its closest rivals

Every comparison with Toggl Track

5 comparisons

How has branded search demand for Toggl Track changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toggl Track in New Zealand rose from 1.2K to 1.4K.
  • Across the 12 months ending September 2026, Toggl Track’s share of searches among time tracking software in New Zealand increased from 29.6% to 36.1%.
  • Across the 12 months ending September 2026, Toggl Track’s share of searches among time tracking software in New Zealand peaked at 37% in August 2026 and was lowest at 25% in December 2025.

How did search popularity change for New Zealand time tracking software in September 2026?

6 changes

  1. In September 2026, Clockify gained share of searches among time tracking software in New Zealand, from 41.6% to 42.2%.

  2. In September 2026, Toggl Track lost share of searches among time tracking software in New Zealand, from 37% to 36.1%.

  3. Harvest’s share of searches among time tracking software in New Zealand has lost ground for 3 months in a row, from 9% to 7.3% in September 2026.

  4. In September 2026, Jibble rose from 4th to 3rd among time tracking software in New Zealand.

  5. Estimated monthly branded searches for Hubstaff in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

  6. Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026.

How are Toggl Track’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Toggl Track’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toggl
  • toggl time tracking
  • toggl timer
  • toggl timesheet
  • toggl track

Do you work for Toggl Track? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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