Hubstaff vs Toggl Track:Which is more popular by branded search in New Zealand?
In August 2026, Toggl Track had more branded searches than Hubstaff among time tracking software in New Zealand. Toggl Track was estimated to have 1.1K branded searches compared to Hubstaff’s 180, and held a 32.2% Share of Search versus Hubstaff’s 5.5%.
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Which is more popular in search, Hubstaff or Toggl Track?
Compare the time tracking and timesheet tools New Zealand teams bill with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toggl Track, Hubstaff. The figures are in the table below the chart.
View monthly share of search table
| Month | Clockify | Toggl Track | Harvest | Hubstaff |
|---|---|---|---|---|
| Oct 2025 | 57.5% | 26.4% | 11.5% | 4.6% |
| Nov 2025 | 50.3% | 23.3% | 10.8% | 15.6% |
| Dec 2025 | 39.4% | 21.1% | 8.3% | 31.1% |
| Jan 2026 | 52.3% | 28.3% | 10% | 9.3% |
| Feb 2026 | 51.8% | 27.7% | 9.3% | 11.1% |
| Mar 2026 | 52.9% | 27.5% | 9.9% | 9.7% |
| Apr 2026 | 53.3% | 28.7% | 10.3% | 7.8% |
| May 2026 | 54.9% | 27.9% | 9.8% | 7.4% |
| Jun 2026 | 53.9% | 29.2% | 11% | 6% |
| Jul 2026 | 55.7% | 30.2% | 9.8% | 4.3% |
| Aug 2026 | 52.5% | 32.2% | 9.8% | 5.5% |
| Sep 2026 | — | — | — | — |
How has the Hubstaff and Toggl Track comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Hubstaff took it in December 2025, Toggl Track took it in January 2026.
- Across the 11 months ending August 2026, Hubstaff’s estimated Share of Search among time tracking software in New Zealand moved from 4.6% to 5.5%, and its estimated monthly branded searches moved from 160 to 180.
- Across the 11 months ending August 2026, Toggl Track’s estimated Share of Search among time tracking software in New Zealand moved from 26.4% to 32.2%, and its estimated monthly branded searches moved from 920 to 1.1K.
How did search popularity change for New Zealand time tracking software in August 2026?
2 changes
In August 2026, Toggl Track gained estimated Share of Search among time tracking software in New Zealand, from 30.2% to 32.2%.
In August 2026, Hubstaff gained estimated Share of Search among time tracking software in New Zealand, from 4.3% to 5.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Hubstaff’s and Toggl Track’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hubstaff
7 branded search terms
- download hubstaff
- hubstaff
- hubstaff com
- hubstaff online
- hubstaff time tracking
- hubstaff timer
- hubstaff timesheet
Toggl Track
5 branded search terms
- toggl
- toggl com
- toggl time tracking
- toggl timer
- toggl timesheet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.