Clockify vs Hubstaff:Which is more popular by branded search in New Zealand?
In August 2026, Clockify had more branded searches than Hubstaff among time tracking software in New Zealand. Clockify was estimated to have 1.7K branded searches compared to Hubstaff’s 180, and held a 52.5% Share of Search versus Hubstaff’s 5.5%.
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Which is more popular in search, Clockify or Hubstaff?
Compare the time tracking and timesheet tools New Zealand teams bill with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clockify, Hubstaff. The figures are in the table below the chart.
View monthly share of search table
| Month | Clockify | Toggl Track | Harvest | Hubstaff |
|---|---|---|---|---|
| Oct 2025 | 57.5% | 26.4% | 11.5% | 4.6% |
| Nov 2025 | 50.3% | 23.3% | 10.8% | 15.6% |
| Dec 2025 | 39.4% | 21.1% | 8.3% | 31.1% |
| Jan 2026 | 52.3% | 28.3% | 10% | 9.3% |
| Feb 2026 | 51.8% | 27.7% | 9.3% | 11.1% |
| Mar 2026 | 52.9% | 27.5% | 9.9% | 9.7% |
| Apr 2026 | 53.3% | 28.7% | 10.3% | 7.8% |
| May 2026 | 54.9% | 27.9% | 9.8% | 7.4% |
| Jun 2026 | 53.9% | 29.2% | 11% | 6% |
| Jul 2026 | 55.7% | 30.2% | 9.8% | 4.3% |
| Aug 2026 | 52.5% | 32.2% | 9.8% | 5.5% |
| Sep 2026 | — | — | — | — |
How has the Clockify and Hubstaff comparison changed over the last 12 months?
3 findings
- Clockify was ahead of Hubstaff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clockify’s estimated Share of Search among time tracking software in New Zealand moved from 57.5% to 52.5%, and its estimated monthly branded searches moved from 2K to 1.7K.
- Across the 11 months ending August 2026, Hubstaff’s estimated Share of Search among time tracking software in New Zealand moved from 4.6% to 5.5%, and its estimated monthly branded searches moved from 160 to 180.
How did search popularity change for New Zealand time tracking software in August 2026?
2 changes
In August 2026, Hubstaff gained estimated Share of Search among time tracking software in New Zealand, from 4.3% to 5.5%.
In August 2026, Clockify lost estimated Share of Search among time tracking software in New Zealand, from 55.7% to 52.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Clockify’s and Hubstaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.