Brandwave

How popular isHubstaff?

In September 2026, people searched for Hubstaff by name about 170 times in New Zealand, a 21.4% increase from the previous year. These searches made up 4.3% of all New Zealand time tracking software searches, placing Hubstaff fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about time tracking software, Hubstaff did not appear in any of the answers.

Search and AI answers in September 2026

Hubstaff is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. ClockifyShare of searches 42.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Toggl TrackShare of searches 36.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. JibbleShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. HarvestShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. HubstaffShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top time tracking software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hubstaff did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clockify1st
  2. Toggl Track2nd
  3. Harvest3rd
  4. Deputy4th
  5. Jibble5th
  6. Hubstaff–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clockify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toggl Track4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harvest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jibble3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Deputy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hubstaff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about time tracking software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which time tracking software compete with Hubstaff?

Hubstaff against time tracking software in New Zealand, by month

Share of searches by month for Clockify, Toggl Track, Jibble, Harvest, Hubstaff, Deputy. The figures are in the table below the chart.

View monthly share of searches table
MonthClockifyToggl TrackJibbleHarvestHubstaffDeputy
Oct 202548.2%29.6%5.1%9.6%3.4%4.1%
Nov 202543.2%28.6%5.7%9.3%11%2.2%
Dec 202536.3%25%5.5%7.6%23.7%1.8%
Jan 202641.5%32.1%9.6%7.9%6.4%2.5%
Feb 202643.7%31.2%6.6%7.9%8.4%2.3%
Mar 202642.6%30.2%6.8%8%7%5.5%
Apr 202643.5%33.1%6.6%8.4%5.9%2.5%
May 202645%30.9%8%8%5.8%2.3%
Jun 202644%31.7%8.2%9%4.6%2.6%
Jul 202646%33.5%7.1%8.2%3%2.2%
Aug 202641.6%37%7.8%7.8%3.9%1.9%
Sep 202642.2%36.1%8.1%7.3%4.3%2%

  1. 1.Clockify

    42.2%

    Held 1st. 1.7K estimated branded searches, -2.3% vs prior month. Share +0.6 points.

  2. 2.Toggl Track

    36.1%

    Held 2nd. 1.4K estimated branded searches, -5.9% vs prior month. Share -0.9 points.

  3. 3.Jibble

    8.1%

    Moved from 4th to 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Harvest

    7.3%

    Moved from 3rd to 4th. 290 estimated branded searches, -9.4% vs prior month. Share -0.5 points.

  5. 5.Hubstaff

    4.3%

    Held 5th. 170 estimated branded searches, +6.3% vs prior month. Share +0.4 points.

  6. 6.Deputy

    2%

    Held 6th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Hubstaff and its closest rivals

Every comparison with Hubstaff

5 comparisons

How has branded search demand for Hubstaff changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hubstaff in New Zealand rose from 140 to 170.
  • Across the 12 months ending September 2026, Hubstaff’s share of searches among time tracking software in New Zealand increased from 3.4% to 4.3%.
  • Across the 12 months ending September 2026, Hubstaff’s share of searches among time tracking software in New Zealand peaked at 23.7% in December 2025 and was lowest at 3% in July 2026.
  • Across the 12 months ending September 2026, Hubstaff rose from 6th to 5th among time tracking software in New Zealand.

How did search popularity change for New Zealand time tracking software in September 2026?

6 changes

  1. In September 2026, Clockify gained share of searches among time tracking software in New Zealand, from 41.6% to 42.2%.

  2. In September 2026, Toggl Track lost share of searches among time tracking software in New Zealand, from 37% to 36.1%.

  3. Harvest’s share of searches among time tracking software in New Zealand has lost ground for 3 months in a row, from 9% to 7.3% in September 2026.

  4. In September 2026, Jibble rose from 4th to 3rd among time tracking software in New Zealand.

  5. Estimated monthly branded searches for Hubstaff in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

  6. Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026.

How are Hubstaff’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hubstaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hubstaff
  • hubstaff time tracking
  • hubstaff timer
  • hubstaff timesheet

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How the Brand Demand Index is measured

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