Deputy vs Hubstaff:Which is more popular?
In September 2026, Hubstaff had more branded searches than Deputy among time tracking software in New Zealand. Hubstaff had about 170 branded searches, while Deputy had 80. Hubstaff made up 4.3% of all time tracking software searches we track, and Deputy accounted for 2%. When we asked ChatGPT and Google AI Overviews about time tracking software, Deputy appeared in two of the five answers and Hubstaff in none.
Who do people search for more?
Hubstaff, about 2 searches for every 1 for Deputy
Who does AI mention more?
Deputy, mentioned in 2 of 5 answers, Hubstaff in 0
Who does AI recommend more?
Deputy, the only one of the two named
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Top time tracking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Deputy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hubstaff did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clockify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Toggl Track4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Harvest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Jibble3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Deputy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hubstaff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about time tracking software
5 answers
Asked ChatGPT
“Which time tracking tool should I use in New Zealand?”
Asked ChatGPT
“What are the best time tracking tools in New Zealand?”
Asked ChatGPT
“What's the best time tracking tool in New Zealand for a small team?”
Searched Google, AI Overview
“time tracking software”
Searched Google, AI Overview
“time tracking tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deputy or Hubstaff more popular in search?
This chart shows how often people search Google for Deputy and Hubstaff by name. Each line represents a brand's share of searches for all six time tracking software we track, month by month, from searches in New Zealand.
Share of searches by month for Hubstaff, Deputy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clockify | Toggl Track | Jibble | Harvest | Hubstaff | Deputy |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 29.6% | 5.1% | 9.6% | 3.4% | 4.1% |
| Nov 2025 | 43.2% | 28.6% | 5.7% | 9.3% | 11% | 2.2% |
| Dec 2025 | 36.3% | 25% | 5.5% | 7.6% | 23.7% | 1.8% |
| Jan 2026 | 41.5% | 32.1% | 9.6% | 7.9% | 6.4% | 2.5% |
| Feb 2026 | 43.7% | 31.2% | 6.6% | 7.9% | 8.4% | 2.3% |
| Mar 2026 | 42.6% | 30.2% | 6.8% | 8% | 7% | 5.5% |
| Apr 2026 | 43.5% | 33.1% | 6.6% | 8.4% | 5.9% | 2.5% |
| May 2026 | 45% | 30.9% | 8% | 8% | 5.8% | 2.3% |
| Jun 2026 | 44% | 31.7% | 8.2% | 9% | 4.6% | 2.6% |
| Jul 2026 | 46% | 33.5% | 7.1% | 8.2% | 3% | 2.2% |
| Aug 2026 | 41.6% | 37% | 7.8% | 7.8% | 3.9% | 1.9% |
| Sep 2026 | 42.2% | 36.1% | 8.1% | 7.3% | 4.3% | 2% |
How has the Deputy and Hubstaff comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Hubstaff took it in November 2025.
- Across the 12 months ending September 2026, Deputy’s share of searches among time tracking software in New Zealand moved from 4.1% to 2%, and its estimated monthly branded searches moved from 170 to 80.
- Across the 12 months ending September 2026, Hubstaff’s share of searches among time tracking software in New Zealand moved from 3.4% to 4.3%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for New Zealand time tracking software in September 2026?
2 changes
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Deputy’s and Hubstaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among time tracking software
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