How popular isDeputy?
In September 2026, people searched for Deputy by name about 140 times in New Zealand, a 48.1% decrease from the previous year. These searches made up 2% of all New Zealand time tracking software searches, placing Deputy sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about time tracking software, Deputy appeared in two of the five answers and was the fourth most recommended of the six.
Deputy is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
ClockifyShare of searches 42.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Toggl TrackShare of searches 36.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- JibbleShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
HarvestShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
DeputyShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top time tracking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Deputy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deputy is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Clockify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Toggl Track4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Harvest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jibble3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Deputy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hubstaff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about time tracking software
5 answers
Asked ChatGPT
“Which time tracking tool should I use in New Zealand?”
Asked ChatGPT
“What are the best time tracking tools in New Zealand?”
Asked ChatGPT
“What's the best time tracking tool in New Zealand for a small team?”
Searched Google, AI Overview
“time tracking software”
Searched Google, AI Overview
“time tracking tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which time tracking software compete with Deputy?
Share of searches by month for Clockify, Toggl Track, Jibble, Harvest, Hubstaff, Deputy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clockify | Toggl Track | Jibble | Harvest | Hubstaff | Deputy |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 29.6% | 5.1% | 9.6% | 3.4% | 4.1% |
| Nov 2025 | 43.2% | 28.6% | 5.7% | 9.3% | 11% | 2.2% |
| Dec 2025 | 36.3% | 25% | 5.5% | 7.6% | 23.7% | 1.8% |
| Jan 2026 | 41.5% | 32.1% | 9.6% | 7.9% | 6.4% | 2.5% |
| Feb 2026 | 43.7% | 31.2% | 6.6% | 7.9% | 8.4% | 2.3% |
| Mar 2026 | 42.6% | 30.2% | 6.8% | 8% | 7% | 5.5% |
| Apr 2026 | 43.5% | 33.1% | 6.6% | 8.4% | 5.9% | 2.5% |
| May 2026 | 45% | 30.9% | 8% | 8% | 5.8% | 2.3% |
| Jun 2026 | 44% | 31.7% | 8.2% | 9% | 4.6% | 2.6% |
| Jul 2026 | 46% | 33.5% | 7.1% | 8.2% | 3% | 2.2% |
| Aug 2026 | 41.6% | 37% | 7.8% | 7.8% | 3.9% | 1.9% |
| Sep 2026 | 42.2% | 36.1% | 8.1% | 7.3% | 4.3% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 1.7K | -2.3% | +0.6 points | |
| 2, held 2nd | 36.1% | 1.4K | -5.9% | -0.9 points | |
| 3, moved from 4th to 3rd | 8.1% | 320 | 0% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.3% | 290 | -9.4% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.3% | 170 | +6.3% | +0.4 points | |
| 6, held 6th | 2% | 80 | 0% | +0.1 points |
1.
Clockify42.2%
Held 1st. 1.7K estimated branded searches, -2.3% vs prior month. Share +0.6 points.
36.1%
Held 2nd. 1.4K estimated branded searches, -5.9% vs prior month. Share -0.9 points.
3.Jibble
8.1%
Moved from 4th to 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Harvest7.3%
Moved from 3rd to 4th. 290 estimated branded searches, -9.4% vs prior month. Share -0.5 points.
5.
Hubstaff4.3%
Held 5th. 170 estimated branded searches, +6.3% vs prior month. Share +0.4 points.
6.
Deputy2%
Held 6th. 80 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Deputy and its closest rivals
Every comparison with Deputy
21 comparisons
- Ace Payroll vs Deputy
- Deputy vs Droppah
- Deputy vs Employment Hero
- Deputy vs IMS Payroll
- Deputy vs iPayroll
- Deputy vs PayHero
- Deputy vs PaySauce
- Deputy vs Rosterit
- Deputy vs Smartly
- Deputy vs Thankyou Payroll
- Clockify vs Deputy
- Deputy vs Harvest
- Deputy vs Hubstaff
- Deputy vs Jibble
- Deputy vs Toggl Track
- Connecteam vs Deputy
- Deputy vs Homebase
- Deputy vs RosterElf
- Deputy vs Sling
- Deputy vs When I Work
- Deputy vs Tanda
How has branded search demand for Deputy changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Deputy in New Zealand fell from 270 to 140.
- Across the 12 months ending September 2026, Deputy’s share of searches among time tracking software in New Zealand decreased from 4.1% to 2%.
- Across the 12 months ending September 2026, Deputy’s share of searches among time tracking software in New Zealand peaked at 5.5% in March 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Deputy fell from 5th to 6th among time tracking software in New Zealand.
How did search popularity change for New Zealand time tracking software in September 2026?
6 changes
In September 2026, Clockify gained share of searches among time tracking software in New Zealand, from 41.6% to 42.2%.
In September 2026, Toggl Track lost share of searches among time tracking software in New Zealand, from 37% to 36.1%.
Harvest’s share of searches among time tracking software in New Zealand has lost ground for 3 months in a row, from 9% to 7.3% in September 2026.
In September 2026, Jibble rose from 4th to 3rd among time tracking software in New Zealand.
Estimated monthly branded searches for Hubstaff in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026.
How are Deputy’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Deputy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- deputy app
- deputy payroll
- deputy roster
- deputy rostering
- deputy rostering app
- deputy software
Do you work for Deputy? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Deputy compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| payroll and rostering software | 11th of 12 | 0.2% | Show ranking |
| Employee scheduling platforms | 8th of 9 | 0.44% | Show ranking |
| Time tracking software | 6th of 6 | 2% | Shown above |
Is Deputy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.