Brandwave

Deputy vs Sling:Which is more popular?

In September 2026, Sling had more branded searches than Deputy among employee scheduling platforms in New Zealand. Sling had about 1,620 branded searches, while Deputy had 80. Sling made up 9% of all employee scheduling platform searches we track, and Deputy accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about employee scheduling platforms, Deputy appeared in four of the five answers and Sling in none.

Among employee scheduling platforms in New Zealand in September 2026

Who do people search for more?

Sling, about 20 searches for every 1 for Deputy

Sling 1.6K searchesDeputy 80 searches

Who does AI mention more?

Deputy, mentioned in 4 of 5 answers, Sling in 0

Deputy in 4 of 5Sling in 0 of 5

Who does AI recommend more?

Deputy, the only one of the two named

Deputy first in 4Sling never named

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Top employee scheduling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deputy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sling did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. RosterElf2nd
  3. Employment Hero3rd
  4. Droppah3rd
  5. Tanda5th
  6. Connecteam6th
  7. Homebase–
  8. Sling–
  9. When I Work–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Droppah3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Homebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • When I Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee scheduling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deputy or Sling more popular in search?

This chart shows how often people search Google for Deputy and Sling by name. Each line represents a brand's share of searches for all nine employee scheduling platforms we track, month by month, from searches in New Zealand.

Deputy and Sling among employee scheduling platforms in New Zealand, by month

Share of searches by month for Sling, Deputy. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroHomebaseDroppahSlingConnecteamWhen I WorkRosterElfDeputyTanda
Oct 202555.9%10.8%10.7%11.2%5.6%3.3%1.2%0.96%0.17%
Nov 202553.3%13%10.2%13.2%5.4%3.2%0.92%0.54%0.27%
Dec 202551.7%15.4%12.1%10.5%5.6%3.1%1.1%0.45%0.19%
Jan 202652.5%12.4%12.3%10.7%6.5%3.8%1.1%0.65%0.13%
Feb 202652.2%12.2%12.2%10.5%6.4%3.8%1.7%0.58%0.32%
Mar 202652.5%12.8%12.7%10.3%5.3%3.8%0.9%1.4%0.32%
Apr 202651%15.2%12%10.3%5.5%3.7%1.3%0.63%0.38%
May 202649.9%22.2%9.6%9.7%4.4%2.4%0.86%0.45%0.4%
Jun 202652%19%10%10.1%4.6%2.5%0.89%0.53%0.32%
Jul 202652.2%19%10%10.2%4.6%2.5%0.74%0.42%0.26%
Aug 202653%19.3%10.2%8.7%4.7%2.6%0.91%0.43%0.32%
Sep 202655%16.2%10.6%9%4.9%2.7%0.94%0.44%0.28%

How has the Deputy and Sling comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee scheduling platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026.

  2. Estimated monthly branded searches for Sling in New Zealand fell 18.6% over 12 measured months, from 2K to 1.6K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Deputy’s and Sling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deputy

3 branded search terms

  • deputy app
  • deputy roster
  • deputy software

Sling

2 branded search terms

  • sling
  • sling scheduling

How the Brand Demand Index is measured

Other head-to-heads among employee scheduling platforms

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