Brandwave

Deputy vs Rosterit:Which is more popular?

In September 2026, Rosterit had more branded searches than Deputy among payroll and rostering software in New Zealand. Rosterit had about 1,000 branded searches, while Deputy had 140. Rosterit made up 1.4% of all payroll and rostering software searches we track, and Deputy accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about payroll and rostering software, Deputy appeared in three of the five answers and Rosterit in two. Deputy was mentioned before Rosterit in three out of four answers that named either.

Among payroll and rostering software in New Zealand in September 2026

Who do people search for more?

Rosterit, about 7 searches for every 1 for Deputy

Rosterit 1K searchesDeputy 140 searches

Who does AI mention more?

Deputy, mentioned in 3 of 5 answers, Rosterit in 2

Deputy in 3 of 5Rosterit in 2 of 5

Who does AI recommend more?

Deputy, named ahead of Rosterit in 3 of 4 answers

Deputy first in 3Rosterit first in 1

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Top payroll and rostering software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deputy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rosterit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Deputy was listed before Rosterit in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PayHero1st
  2. Smartly2nd
  3. Droppah3rd
  4. Employment Hero4th
  5. Deputy5th
  6. iPayroll6th
  7. Rosterit7th
  8. Tanda8th
  9. Thankyou Payroll9th
  10. Ace Payroll10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PayHero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smartly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Droppah4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iPayroll2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rosterit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thankyou Payroll1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IMS Payroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ace Payroll1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about payroll and rostering software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Deputy or Rosterit more popular in search?

This chart shows how often people search Google for Deputy and Rosterit by name. Each line represents a brand's share of searches for all 12 payroll and rostering software we track, month by month, from searches in New Zealand.

Deputy and Rosterit among payroll and rostering software in New Zealand, by month

Share of searches by month for Rosterit, Deputy. The figures are in the table below the chart.

View monthly share of searches table
MonthPayHeroiPayrollEmployment HeroThankyou PayrollSmartlyPaySauceDroppahRosteritIMS PayrollAce PayrollDeputyTanda
Oct 202535.4%29%13.1%5.7%5.6%5.8%2.5%1.7%0.39%0.39%0.35%0.06%
Nov 202534.6%28.3%12.9%6.9%6.5%5.7%2.4%1.6%0.47%0.33%0.22%0.09%
Dec 202531.1%31.4%11.6%7.6%6.7%6.3%2.7%1.8%0.42%0.27%0.15%0.07%
Jan 202633.9%28%12.8%6.8%6.5%5.6%2.9%2.5%0.45%0.31%0.25%0.06%
Feb 202633.2%27.5%12.5%6.6%7.2%6.7%2.9%2.4%0.45%0.29%0.24%0.11%
Mar 202630.8%29.1%13.2%7%7.6%5.8%3.1%1.7%0.6%0.48%0.44%0.12%
Apr 202633.8%27.2%12.3%8%7.1%5.5%2.8%1.9%0.55%0.37%0.25%0.13%
May 202633.2%26.6%14.8%6.4%6.6%6.5%2.8%1.9%0.41%0.29%0.23%0.16%
Jun 202631.1%29.6%13.4%7.1%6.9%7.2%2.5%1.3%0.32%0.25%0.24%0.11%
Jul 202633.1%26.6%14.8%7.9%6.1%6.5%2.8%1.3%0.35%0.28%0.22%0.1%
Aug 202634.3%26.4%14.7%6.4%6.1%6.5%2.8%1.9%0.44%0.35%0.2%0.12%
Sep 202632.7%26%14.5%9.4%7%5.2%2.7%1.4%0.42%0.23%0.2%0.1%

How has the Deputy and Rosterit comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand payroll and rostering software in September 2026?

2 changes

  1. Estimated monthly branded searches for Deputy in New Zealand fell 48.1% over 12 measured months, from 270 to 140 in September 2026.

  2. Estimated monthly branded searches for Rosterit in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Deputy’s and Rosterit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deputy

6 branded search terms

  • deputy app
  • deputy payroll
  • deputy roster
  • deputy rostering
  • deputy rostering app
  • deputy software

Rosterit

1 branded search term

  • rosterit

How the Brand Demand Index is measured

Other head-to-heads among payroll and rostering software

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