Ace Payroll vs Deputy:Which is more popular by branded search in New Zealand?

Name: Ace Payroll vs Deputy: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Ace Payroll had more branded searches than Deputy among payroll and rostering software in New Zealand. Ace Payroll was estimated to have 260 branded searches compared to Deputy’s 220, and held a 0.36% Share of Search versus Deputy’s 0.31%.

Share of Search among payroll and rostering software in New Zealand in August 2026Which is more popular in search, Ace Payroll or Deputy?

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Which is more popular in search, Ace Payroll or Deputy?

Compare payroll, timesheet, and rostering software used by New Zealand employers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ace Payroll and Deputy among payroll and rostering software in New Zealand, by month

Month	PayHero	iPayroll	Employment Hero	Smartly	PaySauce	Thankyou Payroll	IMS Payroll	Ace Payroll	Deputy	Tanda
Oct 2025	34.7%	33.1%	13.2%	6%	5.9%	5.7%	0.37%	0.48%	0.57%	0.11%
Nov 2025	34%	32.3%	13%	7.1%	5.7%	6.7%	0.45%	0.4%	0.37%	0.12%
Dec 2025	30.5%	35.7%	11.7%	7.3%	6.3%	7.4%	0.4%	0.35%	0.29%	0.08%
Jan 2026	33.3%	33%	13%	7.1%	5.7%	6.5%	0.42%	0.39%	0.47%	0.09%
Feb 2026	33%	31.7%	12.9%	7.8%	6.8%	6.5%	0.43%	0.38%	0.48%	0.13%
Mar 2026	30.6%	33.3%	13.5%	7.9%	5.9%	6.9%	0.57%	0.55%	0.65%	0.15%
Apr 2026	33%	32%	12.6%	7.5%	5.5%	7.8%	0.52%	0.42%	0.44%	0.16%
May 2026	32.7%	30.6%	15.1%	7.4%	6.5%	6.3%	0.39%	0.35%	0.41%	0.2%
Jun 2026	30.1%	33.6%	13.5%	7.6%	7.2%	6.9%	0.3%	0.26%	0.39%	0.14%
Jul 2026	32.6%	30.5%	15%	6.7%	6.5%	7.6%	0.34%	0.29%	0.31%	0.14%
Aug 2026	33.8%	30.4%	15.2%	6.8%	6.4%	6.2%	0.42%	0.36%	0.31%	0.21%
Sep 2026	—	—	—	—	—	—	—	—	—	—

How has the Ace Payroll and Deputy comparison changed over the last 12 months?

3 findings

The lead changed hands 3 times in the 11 months ending August 2026: Ace Payroll took it in November 2025, Deputy took it in January 2026, Ace Payroll took it in August 2026.
Across the 11 months ending August 2026, Ace Payroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.48% to 0.36%, and its estimated monthly branded searches moved from 390 to 260.
Across the 11 months ending August 2026, Deputy’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.57% to 0.31%, and its estimated monthly branded searches moved from 460 to 220.

How did search popularity change for New Zealand payroll and rostering software in August 2026?

2 changes

In August 2026, Ace Payroll rose from 9th to 8th among payroll and rostering software in New Zealand.
In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Ace Payroll’s and Deputy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.