Deputy vs RosterElf:Which is more popular?
In September 2026, RosterElf had more branded searches than Deputy among employee scheduling platforms in New Zealand. RosterElf had about 170 branded searches, while Deputy had 80. RosterElf made up 0.94% of all employee scheduling platform searches we track, and Deputy accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about employee scheduling platforms, Deputy and RosterElf each appeared in four of the five answers. Deputy was mentioned before RosterElf in every answer.
Who do people search for more?
RosterElf, about 2 searches for every 1 for Deputy
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Deputy, named ahead of RosterElf in every answer
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Top employee scheduling platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Deputy and RosterElf were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deputy was listed before RosterElf in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Deputy1st
- RosterElf2nd
Employment Hero3rd
Droppah3rd
Tanda5th
Connecteam6th
Homebase–
Sling–
When I Work–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Droppah3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tanda3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Homebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- When I Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee scheduling platforms
5 answers
Asked ChatGPT
“Which employee scheduling platform should I use in New Zealand?”
Asked ChatGPT
“What are the best employee scheduling platforms in New Zealand?”
Asked ChatGPT
“What's the best employee scheduling platform in New Zealand for shift planning?”
Searched Google, AI Overview
“best scheduling software”
Searched Google, AI Overview
“staff rostering software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deputy or RosterElf more popular in search?
This chart shows how often people search Google for Deputy and RosterElf by name. Each line represents a brand's share of searches for all nine employee scheduling platforms we track, month by month, from searches in New Zealand.
Share of searches by month for RosterElf, Deputy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | Homebase | Droppah | Sling | Connecteam | When I Work | RosterElf | Deputy | Tanda |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 10.8% | 10.7% | 11.2% | 5.6% | 3.3% | 1.2% | 0.96% | 0.17% |
| Nov 2025 | 53.3% | 13% | 10.2% | 13.2% | 5.4% | 3.2% | 0.92% | 0.54% | 0.27% |
| Dec 2025 | 51.7% | 15.4% | 12.1% | 10.5% | 5.6% | 3.1% | 1.1% | 0.45% | 0.19% |
| Jan 2026 | 52.5% | 12.4% | 12.3% | 10.7% | 6.5% | 3.8% | 1.1% | 0.65% | 0.13% |
| Feb 2026 | 52.2% | 12.2% | 12.2% | 10.5% | 6.4% | 3.8% | 1.7% | 0.58% | 0.32% |
| Mar 2026 | 52.5% | 12.8% | 12.7% | 10.3% | 5.3% | 3.8% | 0.9% | 1.4% | 0.32% |
| Apr 2026 | 51% | 15.2% | 12% | 10.3% | 5.5% | 3.7% | 1.3% | 0.63% | 0.38% |
| May 2026 | 49.9% | 22.2% | 9.6% | 9.7% | 4.4% | 2.4% | 0.86% | 0.45% | 0.4% |
| Jun 2026 | 52% | 19% | 10% | 10.1% | 4.6% | 2.5% | 0.89% | 0.53% | 0.32% |
| Jul 2026 | 52.2% | 19% | 10% | 10.2% | 4.6% | 2.5% | 0.74% | 0.42% | 0.26% |
| Aug 2026 | 53% | 19.3% | 10.2% | 8.7% | 4.7% | 2.6% | 0.91% | 0.43% | 0.32% |
| Sep 2026 | 55% | 16.2% | 10.6% | 9% | 4.9% | 2.7% | 0.94% | 0.44% | 0.28% |
How has the Deputy and RosterElf comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Deputy took it in March 2026, RosterElf took it in April 2026.
- Across the 12 months ending September 2026, Deputy’s share of searches among employee scheduling platforms in New Zealand moved from 0.96% to 0.44%, and its estimated monthly branded searches moved from 170 to 80.
- Across the 12 months ending September 2026, RosterElf’s share of searches among employee scheduling platforms in New Zealand moved from 1.2% to 0.94%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand employee scheduling platforms in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Deputy’s and RosterElf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among employee scheduling platforms
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