Deputy vs Employment Hero:Which is more popular by branded search in New Zealand?
In August 2026, Employment Hero had more branded searches than Deputy among payroll and rostering software in New Zealand. Employment Hero was estimated to have 10.9K branded searches compared to Deputy’s 220, and held a 15.2% Share of Search versus Deputy’s 0.31%.
Follow Deputy vs Employment Hero and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Deputy or Employment Hero?
Compare payroll, timesheet, and rostering software used by New Zealand employers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Employment Hero, Deputy. The figures are in the table below the chart.
View monthly share of search table
| Month | PayHero | iPayroll | Employment Hero | Smartly | PaySauce | Thankyou Payroll | IMS Payroll | Ace Payroll | Deputy | Tanda |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 33.1% | 13.2% | 6% | 5.9% | 5.7% | 0.37% | 0.48% | 0.57% | 0.11% |
| Nov 2025 | 34% | 32.3% | 13% | 7.1% | 5.7% | 6.7% | 0.45% | 0.4% | 0.37% | 0.12% |
| Dec 2025 | 30.5% | 35.7% | 11.7% | 7.3% | 6.3% | 7.4% | 0.4% | 0.35% | 0.29% | 0.08% |
| Jan 2026 | 33.3% | 33% | 13% | 7.1% | 5.7% | 6.5% | 0.42% | 0.39% | 0.47% | 0.09% |
| Feb 2026 | 33% | 31.7% | 12.9% | 7.8% | 6.8% | 6.5% | 0.43% | 0.38% | 0.48% | 0.13% |
| Mar 2026 | 30.6% | 33.3% | 13.5% | 7.9% | 5.9% | 6.9% | 0.57% | 0.55% | 0.65% | 0.15% |
| Apr 2026 | 33% | 32% | 12.6% | 7.5% | 5.5% | 7.8% | 0.52% | 0.42% | 0.44% | 0.16% |
| May 2026 | 32.7% | 30.6% | 15.1% | 7.4% | 6.5% | 6.3% | 0.39% | 0.35% | 0.41% | 0.2% |
| Jun 2026 | 30.1% | 33.6% | 13.5% | 7.6% | 7.2% | 6.9% | 0.3% | 0.26% | 0.39% | 0.14% |
| Jul 2026 | 32.6% | 30.5% | 15% | 6.7% | 6.5% | 7.6% | 0.34% | 0.29% | 0.31% | 0.14% |
| Aug 2026 | 33.8% | 30.4% | 15.2% | 6.8% | 6.4% | 6.2% | 0.42% | 0.36% | 0.31% | 0.21% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Deputy and Employment Hero comparison changed over the last 12 months?
3 findings
- Employment Hero was ahead of Deputy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deputy’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.57% to 0.31%, and its estimated monthly branded searches moved from 460 to 220.
- Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among payroll and rostering software in New Zealand moved from 13.2% to 15.2%, and its estimated monthly branded searches moved from 10.7K to 10.9K.
How did search popularity change for New Zealand payroll and rostering software in August 2026?
1 change
In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Deputy’s and Employment Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deputy
9 branded search terms
- deputy app
- deputy nz
- deputy payroll
- deputy pricing
- deputy roster
- deputy rostering
- deputy rostering app
- deputy scheduling
- deputy software
Employment Hero
6 branded search terms
- employment hero
- employment hero hr
- employment hero nz
- employment hero payroll
- employment hero pricing
- employment hero review
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.