Brandwave

Time tracking software in New Zealand:Which brands are most popular in search?

In August 2026, Clockify was the most searched among time tracking software in New Zealand, with an estimated 1.7K branded searches and 52.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Clockify52.5%
  2. Toggl Track32.2%
  3. Harvest9.8%
  4. Hubstaff5.5%

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Share of SearchLeaderboard

Compare the time tracking and timesheet tools New Zealand teams bill with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among time tracking software in New Zealand, by month

Share of Search by month for Clockify, Toggl Track, Harvest, Hubstaff. The figures are in the table below the chart.

View monthly share of search table
MonthClockifyToggl TrackHarvestHubstaff
Oct 202557.5%26.4%11.5%4.6%
Nov 202550.3%23.3%10.8%15.6%
Dec 202539.4%21.1%8.3%31.1%
Jan 202652.3%28.3%10%9.3%
Feb 202651.8%27.7%9.3%11.1%
Mar 202652.9%27.5%9.9%9.7%
Apr 202653.3%28.7%10.3%7.8%
May 202654.9%27.9%9.8%7.4%
Jun 202653.9%29.2%11%6%
Jul 202655.7%30.2%9.8%4.3%
Aug 202652.5%32.2%9.8%5.5%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Clockify

    52.5%

    held 1st · 1.7K estimated branded searches · +0.59% vs prior month · -3.3 points

  2. held 2nd · 1.1K estimated branded searches · +14.1% vs prior month · +2 points

  3. 3.Harvest

    9.8%

    held 3rd · 320 estimated branded searches · +6.7% vs prior month · 0 points

  4. 4.Hubstaff

    5.5%

    held 4th · 180 estimated branded searches · +38.5% vs prior month · +1.3 points

Compare search popularity between leading brands

Which brand is most popular in search among time tracking software in New Zealand?

In August 2026, Clockify was the most searched among time tracking software in New Zealand, with an estimated 1.7K branded searches and 52.5% estimated Share of Search within this set. Toggl Track is in 2nd place, 20.2 percentage points behind at 32.2% Share of Search.

New Zealand time tracking software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Clockify57.5% → 52.5%57.5%Oct 202539.4%Dec 20251st
Toggl Track26.4% → 32.2%32.2%Aug 202621.1%Dec 20252nd
Harvest11.5% → 9.8%11.5%Oct 20258.3%Dec 20253rd
Hubstaff4.6% → 5.5%31.1%Dec 20254.3%Jul 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Clockify’s estimated Share of Search among time tracking software in New Zealand decreased from 57.5% to 52.5%.
  • Across the 11 months ending August 2026, Toggl Track’s estimated Share of Search among time tracking software in New Zealand increased from 26.4% to 32.2%.
  • Across the 11 months ending August 2026, Harvest’s estimated Share of Search among time tracking software in New Zealand decreased from 11.5% to 9.8%.
  • Across the 11 months ending August 2026, Hubstaff’s estimated Share of Search among time tracking software in New Zealand increased from 4.6% to 5.5%.
  • Across the 11 months ending August 2026, Clockify’s estimated Share of Search among time tracking software in New Zealand peaked at 57.5% in October 2025 and was lowest at 39.4% in December 2025.
  • Across the 11 months ending August 2026, Toggl Track’s estimated Share of Search among time tracking software in New Zealand peaked at 32.2% in August 2026 and was lowest at 21.1% in December 2025.
  • Across the 11 months ending August 2026, Harvest’s estimated Share of Search among time tracking software in New Zealand peaked at 11.5% in October 2025 and was lowest at 8.3% in December 2025.
  • Across the 11 months ending August 2026, Hubstaff’s estimated Share of Search among time tracking software in New Zealand peaked at 31.1% in December 2025 and was lowest at 4.3% in July 2026.

How did search popularity change for New Zealand time tracking software in August 2026?

  1. In August 2026, Toggl Track gained estimated Share of Search among time tracking software in New Zealand, from 30.2% to 32.2%.

  2. In August 2026, Hubstaff gained estimated Share of Search among time tracking software in New Zealand, from 4.3% to 5.5%.

  3. In August 2026, Clockify lost estimated Share of Search among time tracking software in New Zealand, from 55.7% to 52.5%.

  4. Estimated monthly branded searches for Harvest in New Zealand fell 20% over 11 measured months, from 400 to 320 in August 2026.

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