Brandwave

Connecteam vs Employment Hero:Which is more popular?

In September 2026, Employment Hero had more branded searches than Connecteam among employee scheduling platforms in New Zealand. Employment Hero had about 9,900 branded searches, while Connecteam had 880. Employment Hero made up 55% of all employee scheduling platform searches we track, and Connecteam accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about employee scheduling platforms, Employment Hero appeared in three of the five answers and Connecteam in one. Employment Hero was mentioned before Connecteam in three out of four answers.

Among employee scheduling platforms in New Zealand in September 2026

Who do people search for more?

Employment Hero, about 11 searches for every 1 for Connecteam

Employment Hero 9.9K searchesConnecteam 880 searches

Who does AI mention more?

Employment Hero, mentioned in 3 of 5 answers, Connecteam in 1

Employment Hero in 3 of 5Connecteam in 1 of 5

Who does AI recommend more?

Employment Hero, named ahead of Connecteam in 3 of 4 answers

Employment Hero first in 3Connecteam first in 1

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Top employee scheduling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Connecteam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Employment Hero was listed before Connecteam in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. RosterElf2nd
  3. Employment Hero3rd
  4. Droppah3rd
  5. Tanda5th
  6. Connecteam6th
  7. Homebase–
  8. Sling–
  9. When I Work–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Droppah3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Homebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • When I Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee scheduling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Connecteam or Employment Hero more popular in search?

This chart shows how often people search Google for Connecteam and Employment Hero by name. Each line represents a brand's share of searches for all nine employee scheduling platforms we track, month by month, from searches in New Zealand.

Connecteam and Employment Hero among employee scheduling platforms in New Zealand, by month

Share of searches by month for Employment Hero, Connecteam. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroHomebaseDroppahSlingConnecteamWhen I WorkRosterElfDeputyTanda
Oct 202555.9%10.8%10.7%11.2%5.6%3.3%1.2%0.96%0.17%
Nov 202553.3%13%10.2%13.2%5.4%3.2%0.92%0.54%0.27%
Dec 202551.7%15.4%12.1%10.5%5.6%3.1%1.1%0.45%0.19%
Jan 202652.5%12.4%12.3%10.7%6.5%3.8%1.1%0.65%0.13%
Feb 202652.2%12.2%12.2%10.5%6.4%3.8%1.7%0.58%0.32%
Mar 202652.5%12.8%12.7%10.3%5.3%3.8%0.9%1.4%0.32%
Apr 202651%15.2%12%10.3%5.5%3.7%1.3%0.63%0.38%
May 202649.9%22.2%9.6%9.7%4.4%2.4%0.86%0.45%0.4%
Jun 202652%19%10%10.1%4.6%2.5%0.89%0.53%0.32%
Jul 202652.2%19%10%10.2%4.6%2.5%0.74%0.42%0.26%
Aug 202653%19.3%10.2%8.7%4.7%2.6%0.91%0.43%0.32%
Sep 202655%16.2%10.6%9%4.9%2.7%0.94%0.44%0.28%

How has the Connecteam and Employment Hero comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee scheduling platforms in September 2026?

2 changes

  1. In September 2026, Employment Hero gained share of searches among employee scheduling platforms in New Zealand, from 53% to 55%.

  2. Estimated monthly branded searches for Connecteam in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Connecteam’s and Employment Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Connecteam

1 branded search term

  • connecteam

Employment Hero

1 branded search term

  • employment hero

How the Brand Demand Index is measured

Other head-to-heads among employee scheduling platforms

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