Brandwave

How popular isEmployment Hero?

In September 2026, people searched for Employment Hero by name about 10,400 times in New Zealand, about the same as the previous year. These searches made up 45.9% of all New Zealand HR software and advisory platform searches, placing Employment Hero first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about HR software and advisory platforms, Employment Hero appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Employment Hero is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Employment HeroShare of searches 45.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. MyHRShare of searches 36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. BrightHRShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. EmploysureShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. enableHRShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+3 more

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Top HR software and advisory platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Employment Hero is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MyHR1st
  2. HR Today2nd
  3. Employsure3rd
  4. Employment Hero4th
  5. BrightHR5th
  6. enableHR5th
  7. The People Project–
  8. Citation HR–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MyHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Employment Hero3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employsure3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HR Today3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BrightHR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • enableHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The People Project0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citation HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR software and advisory platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which HR software and advisory platforms compete with Employment Hero?

Employment Hero against HR software and advisory platforms in New Zealand, by month

Share of searches by month for Employment Hero, MyHR, BrightHR. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroMyHRBrightHREmploysureenableHRThe People ProjectCitation HRHR Today
Oct 202549.1%31.8%10.5%3.4%2.3%1.9%0.86%0.14%
Nov 202545.8%36.1%11.6%2.6%1.7%1.5%0.58%0.13%
Dec 202546.2%36.4%12%2.1%1.2%1.5%0.49%0.16%
Jan 202645.2%35.5%12.4%2.6%1.7%1.8%0.75%0.11%
Feb 202644.9%35.4%11.8%3.2%1.7%2.1%0.69%0.21%
Mar 202644.7%35.3%12.6%2.6%1.7%2.1%0.87%0.17%
Apr 202644.9%35.3%12.3%3.1%1.7%1.8%0.69%0.21%
May 202646.5%36.7%10.5%2.7%1.4%1.5%0.63%0.09%
Jun 202646.2%36.3%11.7%2.1%1.2%1.8%0.54%0.13%
Jul 202646.8%37%10.5%1.8%1.8%1.5%0.5%0.23%
Aug 202645.9%35.8%12.9%2.1%1.4%1.2%0.62%0.18%
Sep 202645.9%36%12.8%1.7%1.4%1.4%0.53%0.18%

  1. 1.Employment Hero

    45.9%

    Held 1st. 10.4K estimated branded searches, -0.48% vs prior month. Share 0 points.

  2. 2.MyHR

    36%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.BrightHR

    12.8%

    Held 3rd. 2.9K estimated branded searches, -0.68% vs prior month. Share 0 points.

  4. 4.Employsure

    1.7%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  5. 5.enableHR

    1.4%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.The People Project

    1.4%

    Held 6th. 320 estimated branded searches, +18.5% vs prior month. Share +0.2 points.

  7. 7.Citation HR

    0.53%

    Held 7th. 120 estimated branded searches, -14.3% vs prior month. Share -0.1 points.

  8. 8.HR Today

    0.18%

    Held 8th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Employment Hero and its closest rivals

Every comparison with Employment Hero

38 comparisons

How has branded search demand for Employment Hero changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Employment Hero in New Zealand held steady, from 10.3K to 10.4K.
  • Across the 12 months ending September 2026, Employment Hero’s share of searches among HR software and advisory platforms in New Zealand decreased from 49.1% to 45.9%.
  • Across the 12 months ending September 2026, Employment Hero’s share of searches among HR software and advisory platforms in New Zealand peaked at 49.1% in October 2025 and was lowest at 44.7% in March 2026.

How did search popularity change for New Zealand HR software and advisory platforms in September 2026?

6 changes

  1. Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

  2. Estimated monthly branded searches for BrightHR in New Zealand rose 32.4% over 12 measured months, from 2.2K to 2.9K in September 2026.

  3. Estimated monthly branded searches for MyHR in New Zealand rose 22.4% over 12 measured months, from 6.6K to 8.1K in September 2026.

  4. Estimated monthly branded searches for Employsure in New Zealand fell 45.8% over 12 measured months, from 720 to 390 in September 2026.

  5. Estimated monthly branded searches for Citation HR in New Zealand fell 33.3% over 12 measured months, from 180 to 120 in September 2026.

  6. Estimated monthly branded searches for enableHR in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

How are Employment Hero’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Employment Hero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • employment hero
  • employment hero hr
  • employment hero payroll

Do you work for Employment Hero? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Employment Hero compete?

Employment Hero is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
payroll and rostering software3rd of 1214.5%Show ranking
HR software and advisory platforms1st of 845.9%Shown above
Employee scheduling platforms1st of 955%Show ranking
Employer of record platforms1st of 1060.5%Show ranking
Employee engagement platforms1st of 862.1%Show ranking
Applicant tracking systems1st of 1077.9%Show ranking
Employee engagement survey platforms1st of 987.8%Show ranking
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