Citation HR vs Employment Hero:Which is more popular by branded search in New Zealand?
In August 2026, Employment Hero had more branded searches than Citation HR among HR software and advisory platforms in New Zealand. Employment Hero was estimated to have 10.9K branded searches compared to Citation HR’s 120, and held a 47.1% Share of Search versus Citation HR’s 0.52%.
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Which is more popular in search, Citation HR or Employment Hero?
HR platforms serving New Zealand employers through employee-management software and accessible HR, employment-relations or compliance expertise. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Employment Hero, Citation HR. The figures are in the table below the chart.
View monthly share of search table
| Month | Employment Hero | MyHR | BrightHR | enableHR | The People Project | Citation HR | HR Today |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 38.8% | 9.8% | 2.2% | 1.8% | 0.7% | 0.13% |
| Nov 2025 | 46.8% | 37.8% | 11.5% | 1.8% | 1.4% | 0.52% | 0.13% |
| Dec 2025 | 47% | 38% | 11.9% | 1.2% | 1.4% | 0.43% | 0.16% |
| Jan 2026 | 46.2% | 37.4% | 12.2% | 1.7% | 1.7% | 0.62% | 0.1% |
| Feb 2026 | 46.1% | 37.6% | 11.7% | 1.7% | 2.1% | 0.62% | 0.21% |
| Mar 2026 | 45.9% | 36.8% | 12.6% | 1.7% | 2.1% | 0.76% | 0.17% |
| Apr 2026 | 46.6% | 36.6% | 12.4% | 1.8% | 1.7% | 0.63% | 0.21% |
| May 2026 | 47.9% | 38.1% | 10.5% | 1.5% | 1.5% | 0.53% | 0.09% |
| Jun 2026 | 47.2% | 37.7% | 11.6% | 1.2% | 1.8% | 0.44% | 0.13% |
| Jul 2026 | 47.8% | 37.9% | 10.4% | 1.8% | 1.5% | 0.36% | 0.22% |
| Aug 2026 | 47.1% | 36.8% | 12.8% | 1.4% | 1.2% | 0.52% | 0.17% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Citation HR and Employment Hero comparison changed over the last 12 months?
3 findings
- Employment Hero was ahead of Citation HR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Citation HR’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 0.7% to 0.52%, and its estimated monthly branded searches moved from 160 to 120.
- Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 46.6% to 47.1%, and its estimated monthly branded searches moved from 10.7K to 10.9K.
How did search popularity change for New Zealand HR software and advisory platforms in August 2026?
2 changes
In August 2026, Employment Hero lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 47.8% to 47.1%.
Estimated monthly branded searches for Citation HR in New Zealand fell 25% over 11 measured months, from 160 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Citation HR’s and Employment Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Citation HR
3 branded search terms
- citation hr
- citation hr advice
- HR Assured
Employment Hero
6 branded search terms
- employment hero
- employment hero hr
- employment hero nz
- employment hero payroll
- employment hero pricing
- employment hero review
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.