How popular isCitation HR?
In September 2026, people searched for Citation HR by name about 120 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 0.53% of all New Zealand HR software and advisory platform searches, placing Citation HR seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about HR software and advisory platforms, Citation HR did not appear in any of the answers.
Citation HR is the seventh most searched of 8 competitors and not listed in any AI answer.
Employment HeroShare of searches 45.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
MyHRShare of searches 36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BrightHRShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
EmploysureShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Citation HRShare of searches 0.53%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top HR software and advisory platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Citation HR did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MyHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Employment Hero3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Employsure3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HR Today3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BrightHR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
enableHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The People Project0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Citation HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about HR software and advisory platforms
5 answers
Asked ChatGPT
“Which HR advisory platform should I use in New Zealand?”
Asked ChatGPT
“What are the best HR advisory platforms in New Zealand?”
Asked ChatGPT
“What's the best HR advisory platform in New Zealand for small employers?”
Searched Google, AI Overview
“hr software nz”
Searched Google, AI Overview
“best hr platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which HR software and advisory platforms compete with Citation HR?
Share of searches by month for Employment Hero, MyHR, BrightHR, Citation HR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | MyHR | BrightHR | Employsure | enableHR | The People Project | Citation HR | HR Today |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 31.8% | 10.5% | 3.4% | 2.3% | 1.9% | 0.86% | 0.14% |
| Nov 2025 | 45.8% | 36.1% | 11.6% | 2.6% | 1.7% | 1.5% | 0.58% | 0.13% |
| Dec 2025 | 46.2% | 36.4% | 12% | 2.1% | 1.2% | 1.5% | 0.49% | 0.16% |
| Jan 2026 | 45.2% | 35.5% | 12.4% | 2.6% | 1.7% | 1.8% | 0.75% | 0.11% |
| Feb 2026 | 44.9% | 35.4% | 11.8% | 3.2% | 1.7% | 2.1% | 0.69% | 0.21% |
| Mar 2026 | 44.7% | 35.3% | 12.6% | 2.6% | 1.7% | 2.1% | 0.87% | 0.17% |
| Apr 2026 | 44.9% | 35.3% | 12.3% | 3.1% | 1.7% | 1.8% | 0.69% | 0.21% |
| May 2026 | 46.5% | 36.7% | 10.5% | 2.7% | 1.4% | 1.5% | 0.63% | 0.09% |
| Jun 2026 | 46.2% | 36.3% | 11.7% | 2.1% | 1.2% | 1.8% | 0.54% | 0.13% |
| Jul 2026 | 46.8% | 37% | 10.5% | 1.8% | 1.8% | 1.5% | 0.5% | 0.23% |
| Aug 2026 | 45.9% | 35.8% | 12.9% | 2.1% | 1.4% | 1.2% | 0.62% | 0.18% |
| Sep 2026 | 45.9% | 36% | 12.8% | 1.7% | 1.4% | 1.4% | 0.53% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 10.4K | -0.48% | 0 points | |
| 2, held 2nd | 36% | 8.1K | 0% | +0.2 points | |
| 3, held 3rd | 12.8% | 2.9K | -0.68% | 0 points | |
| 4, held 4th | 1.7% | 390 | -18.8% | -0.4 points | |
| 5, held 5th | 1.4% | 320 | 0% | 0 points | |
| 6, held 6th | 1.4% | 320 | +18.5% | +0.2 points | |
| 7, held 7th | 0.53% | 120 | -14.3% | -0.1 points | |
| 8, held 8th | 0.18% | 40 | 0% | 0 points |
45.9%
Held 1st. 10.4K estimated branded searches, -0.48% vs prior month. Share 0 points.
2.
MyHR36%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
BrightHR12.8%
Held 3rd. 2.9K estimated branded searches, -0.68% vs prior month. Share 0 points.
1.7%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.4 points.
5.
enableHR1.4%
Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 6th. 320 estimated branded searches, +18.5% vs prior month. Share +0.2 points.
0.53%
Held 7th. 120 estimated branded searches, -14.3% vs prior month. Share -0.1 points.
8.
HR Today0.18%
Held 8th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Citation HR and its closest rivals
Every comparison with Citation HR
6 comparisons
How has branded search demand for Citation HR changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Citation HR in New Zealand fell from 180 to 120.
- Across the 12 months ending September 2026, Citation HR’s share of searches among HR software and advisory platforms in New Zealand held steady, from 0.86% to 0.53%.
How did search popularity change for New Zealand HR software and advisory platforms in September 2026?
6 changes
Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.
Estimated monthly branded searches for BrightHR in New Zealand rose 32.4% over 12 measured months, from 2.2K to 2.9K in September 2026.
Estimated monthly branded searches for MyHR in New Zealand rose 22.4% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Employsure in New Zealand fell 45.8% over 12 measured months, from 720 to 390 in September 2026.
Estimated monthly branded searches for Citation HR in New Zealand fell 33.3% over 12 measured months, from 180 to 120 in September 2026.
Estimated monthly branded searches for enableHR in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026.
How are Citation HR’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Citation HR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- citation hr
- citation hr advice
- citationhr
- HR Assured
Who owns Citation HR?
Citation HR is owned by Citation Group. Brandwave also tracks enableHR, owned by the same company, in New Zealand.
Do you work for Citation HR? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Citation HR your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.