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HR software and advisory platforms in New Zealand:Which brands are most popular in search?

In August 2026, Employment Hero was the most searched among HR software and advisory platforms in New Zealand, with an estimated 10.9K branded searches and 47.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Employment Hero47.1%
  2. MyHR36.8%
  3. BrightHR12.8%
  4. enableHR1.4%
  5. The People Project1.2%
  6. Citation HR0.52%
  7. HR Today0.17%

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Share of SearchLeaderboard

HR platforms serving New Zealand employers through employee-management software and accessible HR, employment-relations or compliance expertise. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among HR software and advisory platforms in New Zealand, by month

Share of Search by month for Employment Hero, MyHR, BrightHR. The figures are in the table below the chart.

View monthly share of search table
MonthEmployment HeroMyHRBrightHRenableHRThe People ProjectCitation HRHR Today
Oct 202546.6%38.8%9.8%2.2%1.8%0.7%0.13%
Nov 202546.8%37.8%11.5%1.8%1.4%0.52%0.13%
Dec 202547%38%11.9%1.2%1.4%0.43%0.16%
Jan 202646.2%37.4%12.2%1.7%1.7%0.62%0.1%
Feb 202646.1%37.6%11.7%1.7%2.1%0.62%0.21%
Mar 202645.9%36.8%12.6%1.7%2.1%0.76%0.17%
Apr 202646.6%36.6%12.4%1.8%1.7%0.63%0.21%
May 202647.9%38.1%10.5%1.5%1.5%0.53%0.09%
Jun 202647.2%37.7%11.6%1.2%1.8%0.44%0.13%
Jul 202647.8%37.9%10.4%1.8%1.5%0.36%0.22%
Aug 202647.1%36.8%12.8%1.4%1.2%0.52%0.17%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Employment Hero

    47.1%

    held 1st · 10.9K estimated branded searches · +1.4% vs prior month · -0.7 points

  2. 2.MyHR

    36.8%

    held 2nd · 8.5K estimated branded searches · 0% vs prior month · -1 points

  3. 3.BrightHR

    12.8%

    held 3rd · 3K estimated branded searches · +26% vs prior month · +2.3 points

  4. 4.enableHR

    1.4%

    held 4th · 330 estimated branded searches · -19.5% vs prior month · -0.4 points

  5. 5.The People Project

    1.2%

    held 5th · 270 estimated branded searches · -20.6% vs prior month · -0.3 points

  6. 6.Citation HR

    0.52%

    held 6th · 120 estimated branded searches · +50% vs prior month · +0.2 points

  7. 7.HR Today

    0.17%

    held 7th · 40 estimated branded searches · -20% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among HR software and advisory platforms in New Zealand?

In August 2026, Employment Hero was the most searched among HR software and advisory platforms in New Zealand, with an estimated 10.9K branded searches and 47.1% estimated Share of Search within this set. MyHR is in 2nd place, 10.3 percentage points behind at 36.8% Share of Search.

New Zealand HR software and advisory platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Employment Hero46.6% → 47.1%47.9%May 202645.9%Mar 20261st
MyHR38.8% → 36.8%38.8%Oct 202536.6%Apr 20262nd
BrightHR9.8% → 12.8%12.8%Aug 20269.8%Oct 20253rd
enableHR2.2% → 1.4%2.2%Oct 20251.2%Dec 20254th
The People Project1.8% → 1.2%2.1%Feb 20261.2%Aug 20265th
Citation HR0.7% → 0.52%0.76%Mar 20260.36%Jul 20266th
HR Today0.13% → 0.17%0.22%Jul 20260.09%May 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, MyHR’s estimated Share of Search among HR software and advisory platforms in New Zealand decreased from 38.8% to 36.8%.
  • Across the 11 months ending August 2026, BrightHR’s estimated Share of Search among HR software and advisory platforms in New Zealand increased from 9.8% to 12.8%.
  • Across the 11 months ending August 2026, enableHR’s estimated Share of Search among HR software and advisory platforms in New Zealand decreased from 2.2% to 1.4%.
  • Across the 11 months ending August 2026, The People Project’s estimated Share of Search among HR software and advisory platforms in New Zealand decreased from 1.8% to 1.2%.
  • Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among HR software and advisory platforms in New Zealand peaked at 47.9% in May 2026 and was lowest at 45.9% in March 2026.
  • Across the 11 months ending August 2026, MyHR’s estimated Share of Search among HR software and advisory platforms in New Zealand peaked at 38.8% in October 2025 and was lowest at 36.6% in April 2026.
  • Across the 11 months ending August 2026, enableHR’s estimated Share of Search among HR software and advisory platforms in New Zealand peaked at 2.2% in October 2025 and was lowest at 1.2% in December 2025.
  • Across the 11 months ending August 2026, Employment Hero, Citation HR and HR Today held steady: their estimated Share of Search among HR software and advisory platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand HR software and advisory platforms in August 2026?

  1. In August 2026, BrightHR gained estimated Share of Search among HR software and advisory platforms in New Zealand, from 10.4% to 12.8%.

  2. In August 2026, MyHR lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 37.9% to 36.8%.

  3. In August 2026, Employment Hero lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 47.8% to 47.1%.

  4. Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for enableHR in New Zealand fell 34% over 11 measured months, from 500 to 330 in August 2026.

  6. Estimated monthly branded searches for The People Project in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.

  7. Estimated monthly branded searches for Citation HR in New Zealand fell 25% over 11 measured months, from 160 to 120 in August 2026.

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