Brandwave

How popular isBrightHR?

In September 2026, people searched for BrightHR by name about 2,900 times in New Zealand, a 32.4% increase from the previous year. These searches made up 12.8% of all New Zealand HR software and advisory platform searches, placing BrightHR third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about HR software and advisory platforms, BrightHR appeared in two of the five answers and was the joint fifth most recommended of the eight.

Search and AI answers in September 2026

BrightHR is the third most searched of 8 competitors and the joint fifth most recommended in AI answers.

  1. Employment HeroShare of searches 45.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. MyHRShare of searches 36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. BrightHRShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. EmploysureShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. enableHRShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top HR software and advisory platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BrightHR was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BrightHR is the joint fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MyHR1st
  2. HR Today2nd
  3. Employsure3rd
  4. Employment Hero4th
  5. BrightHR5th
  6. enableHR5th
  7. The People Project–
  8. Citation HR–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MyHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Employment Hero3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employsure3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HR Today3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BrightHR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • enableHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The People Project0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citation HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR software and advisory platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which HR software and advisory platforms compete with BrightHR?

BrightHR against HR software and advisory platforms in New Zealand, by month

Share of searches by month for Employment Hero, MyHR, BrightHR. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroMyHRBrightHREmploysureenableHRThe People ProjectCitation HRHR Today
Oct 202549.1%31.8%10.5%3.4%2.3%1.9%0.86%0.14%
Nov 202545.8%36.1%11.6%2.6%1.7%1.5%0.58%0.13%
Dec 202546.2%36.4%12%2.1%1.2%1.5%0.49%0.16%
Jan 202645.2%35.5%12.4%2.6%1.7%1.8%0.75%0.11%
Feb 202644.9%35.4%11.8%3.2%1.7%2.1%0.69%0.21%
Mar 202644.7%35.3%12.6%2.6%1.7%2.1%0.87%0.17%
Apr 202644.9%35.3%12.3%3.1%1.7%1.8%0.69%0.21%
May 202646.5%36.7%10.5%2.7%1.4%1.5%0.63%0.09%
Jun 202646.2%36.3%11.7%2.1%1.2%1.8%0.54%0.13%
Jul 202646.8%37%10.5%1.8%1.8%1.5%0.5%0.23%
Aug 202645.9%35.8%12.9%2.1%1.4%1.2%0.62%0.18%
Sep 202645.9%36%12.8%1.7%1.4%1.4%0.53%0.18%

  1. 1.Employment Hero

    45.9%

    Held 1st. 10.4K estimated branded searches, -0.48% vs prior month. Share 0 points.

  2. 2.MyHR

    36%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.BrightHR

    12.8%

    Held 3rd. 2.9K estimated branded searches, -0.68% vs prior month. Share 0 points.

  4. 4.Employsure

    1.7%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  5. 5.enableHR

    1.4%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.The People Project

    1.4%

    Held 6th. 320 estimated branded searches, +18.5% vs prior month. Share +0.2 points.

  7. 7.Citation HR

    0.53%

    Held 7th. 120 estimated branded searches, -14.3% vs prior month. Share -0.1 points.

  8. 8.HR Today

    0.18%

    Held 8th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BrightHR and its closest rivals

Every comparison with BrightHR

6 comparisons

How has branded search demand for BrightHR changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BrightHR in New Zealand rose from 2.2K to 2.9K.
  • Across the 12 months ending September 2026, BrightHR’s share of searches among HR software and advisory platforms in New Zealand increased from 10.5% to 12.8%.
  • Across the 12 months ending September 2026, BrightHR’s share of searches among HR software and advisory platforms in New Zealand peaked at 12.9% in August 2026 and was lowest at 10.5% in July 2026.

How did search popularity change for New Zealand HR software and advisory platforms in September 2026?

6 changes

  1. Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

  2. Estimated monthly branded searches for BrightHR in New Zealand rose 32.4% over 12 measured months, from 2.2K to 2.9K in September 2026.

  3. Estimated monthly branded searches for MyHR in New Zealand rose 22.4% over 12 measured months, from 6.6K to 8.1K in September 2026.

  4. Estimated monthly branded searches for Employsure in New Zealand fell 45.8% over 12 measured months, from 720 to 390 in September 2026.

  5. Estimated monthly branded searches for Citation HR in New Zealand fell 33.3% over 12 measured months, from 180 to 120 in September 2026.

  6. Estimated monthly branded searches for enableHR in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

How are BrightHR’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BrightHR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bright hr
  • bright hr advice
  • bright hr software
  • brighthr
  • brighthr software

How the Brand Demand Index is measured

Who owns BrightHR?

BrightHR is owned by Bright HR. Brandwave does not track any other brands owned by Bright HR.

Do you work for BrightHR? To request corrections or removal please contact us via our support page and we will be happy to assist.

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