Brands owned byCitation Group
Operates Citation HR and enableHR workplace-management products in New Zealand.
Brand competitors
These brands are measured alongside Citation Group’s in the same sets.
1st place in NZ HR Software and Advisory Platforms estimated Share of Search at 47.7% in Aug 2026.
2nd place in NZ HR Software and Advisory Platforms estimated Share of Search at 37.3% in Aug 2026.
3rd place in NZ HR Software and Advisory Platforms estimated Share of Search at 12.9% in Aug 2026.
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How is branded search demand measured?
Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.
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Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

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