Brandwave

How popular isCitation HR in search?

In August 2026, there were an estimated 120 branded searches for Citation HR in New Zealand which is down 25% over the last 11 months. Citation HR holds 0.52% estimated Share of Search among New Zealand HR software and advisory platforms and is ranked 6th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Employment Hero47.1%
  2. MyHR36.8%
  3. BrightHR12.8%
  4. enableHR1.4%
  5. The People Project1.2%
  6. Citation HR0.52%
  7. HR Today0.17%
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Which HR software and advisory platforms compete with Citation HR?

Citation HR against HR software and advisory platforms in New Zealand, by month

Share of Search by month for Employment Hero, MyHR, BrightHR, Citation HR. The figures are in the table below the chart.

View monthly share of search table
MonthEmployment HeroMyHRBrightHRenableHRThe People ProjectCitation HRHR Today
Oct 202546.6%38.8%9.8%2.2%1.8%0.7%0.13%
Nov 202546.8%37.8%11.5%1.8%1.4%0.52%0.13%
Dec 202547%38%11.9%1.2%1.4%0.43%0.16%
Jan 202646.2%37.4%12.2%1.7%1.7%0.62%0.1%
Feb 202646.1%37.6%11.7%1.7%2.1%0.62%0.21%
Mar 202645.9%36.8%12.6%1.7%2.1%0.76%0.17%
Apr 202646.6%36.6%12.4%1.8%1.7%0.63%0.21%
May 202647.9%38.1%10.5%1.5%1.5%0.53%0.09%
Jun 202647.2%37.7%11.6%1.2%1.8%0.44%0.13%
Jul 202647.8%37.9%10.4%1.8%1.5%0.36%0.22%
Aug 202647.1%36.8%12.8%1.4%1.2%0.52%0.17%
Sep 2026———————

  1. 1.Employment Hero

    47.1%

    held 1st · 10.9K estimated branded searches · +1.4% vs prior month · -0.7 points

  2. 2.MyHR

    36.8%

    held 2nd · 8.5K estimated branded searches · 0% vs prior month · -1 points

  3. 3.BrightHR

    12.8%

    held 3rd · 3K estimated branded searches · +26% vs prior month · +2.3 points

  4. 4.enableHR

    1.4%

    held 4th · 330 estimated branded searches · -19.5% vs prior month · -0.4 points

  5. 5.The People Project

    1.2%

    held 5th · 270 estimated branded searches · -20.6% vs prior month · -0.3 points

  6. 6.Citation HR

    0.52%

    held 6th · 120 estimated branded searches · +50% vs prior month · +0.2 points

  7. 7.HR Today

    0.17%

    held 7th · 40 estimated branded searches · -20% vs prior month · 0 points

Compare search popularity between Citation HR and its closest rivals

How has branded search demand for Citation HR changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Citation HR in New Zealand fell from 160 to 120.
  • Across the 11 months ending August 2026, Citation HR’s estimated Share of Search among HR software and advisory platforms in New Zealand held steady, from 0.7% to 0.52%.

How did search popularity change for New Zealand HR software and advisory platforms in August 2026?

  1. In August 2026, BrightHR gained estimated Share of Search among HR software and advisory platforms in New Zealand, from 10.4% to 12.8%.

  2. In August 2026, MyHR lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 37.9% to 36.8%.

  3. In August 2026, Employment Hero lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 47.8% to 47.1%.

  4. Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for enableHR in New Zealand fell 34% over 11 measured months, from 500 to 330 in August 2026.

  6. Estimated monthly branded searches for The People Project in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.

How is Citation HR measured?

Brandwave collects information about searches that people make online using Citation HR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • citation hr
  • citation hr advice
  • HR Assured

How the Brand Demand Index is measured

Who owns Citation HR?

Citation HR is owned by Citation Group. Brandwave also tracks enableHR, owned by the same company, in New Zealand.

Do you work for Citation HR? To request corrections or removal please contact us via our support page and we will be happy to assist.

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