Citation HR vs Employsure:Which is more popular?
In September 2026, Employsure had more branded searches than Citation HR among HR software and advisory platforms in New Zealand. Employsure had about 390 branded searches, while Citation HR had 120. Employsure made up 1.7% of all HR software and advisory platform searches we track, and Citation HR accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about HR software and advisory platforms, Employsure appeared in three of the five answers and Citation HR in none.
Who do people search for more?
Employsure, about 3 searches for every 1 for Citation HR
Who does AI mention more?
Employsure, mentioned in 3 of 5 answers, Citation HR in 0
Who does AI recommend more?
Employsure, the only one of the two named
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Top HR software and advisory platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Employsure was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Citation HR did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MyHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Employment Hero3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Employsure3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HR Today3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BrightHR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
enableHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The People Project0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citation HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about HR software and advisory platforms
5 answers
Asked ChatGPT
“Which HR advisory platform should I use in New Zealand?”
Asked ChatGPT
“What are the best HR advisory platforms in New Zealand?”
Asked ChatGPT
“What's the best HR advisory platform in New Zealand for small employers?”
Searched Google, AI Overview
“hr software nz”
Searched Google, AI Overview
“best hr platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Citation HR or Employsure more popular in search?
This chart shows how often people search Google for Citation HR and Employsure by name. Each line represents a brand's share of searches for all eight HR software and advisory platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Employsure, Citation HR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | MyHR | BrightHR | Employsure | enableHR | The People Project | Citation HR | HR Today |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 31.8% | 10.5% | 3.4% | 2.3% | 1.9% | 0.86% | 0.14% |
| Nov 2025 | 45.8% | 36.1% | 11.6% | 2.6% | 1.7% | 1.5% | 0.58% | 0.13% |
| Dec 2025 | 46.2% | 36.4% | 12% | 2.1% | 1.2% | 1.5% | 0.49% | 0.16% |
| Jan 2026 | 45.2% | 35.5% | 12.4% | 2.6% | 1.7% | 1.8% | 0.75% | 0.11% |
| Feb 2026 | 44.9% | 35.4% | 11.8% | 3.2% | 1.7% | 2.1% | 0.69% | 0.21% |
| Mar 2026 | 44.7% | 35.3% | 12.6% | 2.6% | 1.7% | 2.1% | 0.87% | 0.17% |
| Apr 2026 | 44.9% | 35.3% | 12.3% | 3.1% | 1.7% | 1.8% | 0.69% | 0.21% |
| May 2026 | 46.5% | 36.7% | 10.5% | 2.7% | 1.4% | 1.5% | 0.63% | 0.09% |
| Jun 2026 | 46.2% | 36.3% | 11.7% | 2.1% | 1.2% | 1.8% | 0.54% | 0.13% |
| Jul 2026 | 46.8% | 37% | 10.5% | 1.8% | 1.8% | 1.5% | 0.5% | 0.23% |
| Aug 2026 | 45.9% | 35.8% | 12.9% | 2.1% | 1.4% | 1.2% | 0.62% | 0.18% |
| Sep 2026 | 45.9% | 36% | 12.8% | 1.7% | 1.4% | 1.4% | 0.53% | 0.18% |
How has the Citation HR and Employsure comparison changed over the last 12 months?
3 findings
- Employsure was ahead of Citation HR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Citation HR’s share of searches among HR software and advisory platforms in New Zealand moved from 0.86% to 0.53%, and its estimated monthly branded searches moved from 180 to 120.
- Across the 12 months ending September 2026, Employsure’s share of searches among HR software and advisory platforms in New Zealand moved from 3.4% to 1.7%, and its estimated monthly branded searches moved from 720 to 390.
How did search popularity change for New Zealand HR software and advisory platforms in September 2026?
2 changes
Estimated monthly branded searches for Employsure in New Zealand fell 45.8% over 12 measured months, from 720 to 390 in September 2026.
Estimated monthly branded searches for Citation HR in New Zealand fell 33.3% over 12 measured months, from 180 to 120 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Citation HR’s and Employsure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Citation HR
4 branded search terms
- citation hr
- citation hr advice
- citationhr
- HR Assured
Employsure
1 branded search term
- employsure
Other head-to-heads among HR software and advisory platforms
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