BrightHR vs Employment Hero:Which is more popular?
In September 2026, Employment Hero had more branded searches than BrightHR among HR software and advisory platforms in New Zealand. Employment Hero had about 10,400 branded searches, while BrightHR had 2,900. Employment Hero made up 45.9% of all HR software and advisory platform searches we track, and BrightHR accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about HR software and advisory platforms, Employment Hero appeared in three of the five answers and BrightHR in two. Employment Hero was mentioned before BrightHR in two out of three answers that named either.
Who do people search for more?
Employment Hero, about 4 searches for every 1 for BrightHR
Who does AI mention more?
Employment Hero, mentioned in 3 of 5 answers, BrightHR in 2
Who does AI recommend more?
Employment Hero, named ahead of BrightHR in 2 of 3 answers
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Top HR software and advisory platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. BrightHR was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Employment Hero was listed before BrightHR in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MyHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Employment Hero3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Employsure3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HR Today3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BrightHR2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
enableHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The People Project0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citation HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about HR software and advisory platforms
5 answers
Asked ChatGPT
“Which HR advisory platform should I use in New Zealand?”
Asked ChatGPT
“What are the best HR advisory platforms in New Zealand?”
Asked ChatGPT
“What's the best HR advisory platform in New Zealand for small employers?”
Searched Google, AI Overview
“hr software nz”
Searched Google, AI Overview
“best hr platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BrightHR or Employment Hero more popular in search?
This chart shows how often people search Google for BrightHR and Employment Hero by name. Each line represents a brand's share of searches for all eight HR software and advisory platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Employment Hero, BrightHR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | MyHR | BrightHR | Employsure | enableHR | The People Project | Citation HR | HR Today |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 31.8% | 10.5% | 3.4% | 2.3% | 1.9% | 0.86% | 0.14% |
| Nov 2025 | 45.8% | 36.1% | 11.6% | 2.6% | 1.7% | 1.5% | 0.58% | 0.13% |
| Dec 2025 | 46.2% | 36.4% | 12% | 2.1% | 1.2% | 1.5% | 0.49% | 0.16% |
| Jan 2026 | 45.2% | 35.5% | 12.4% | 2.6% | 1.7% | 1.8% | 0.75% | 0.11% |
| Feb 2026 | 44.9% | 35.4% | 11.8% | 3.2% | 1.7% | 2.1% | 0.69% | 0.21% |
| Mar 2026 | 44.7% | 35.3% | 12.6% | 2.6% | 1.7% | 2.1% | 0.87% | 0.17% |
| Apr 2026 | 44.9% | 35.3% | 12.3% | 3.1% | 1.7% | 1.8% | 0.69% | 0.21% |
| May 2026 | 46.5% | 36.7% | 10.5% | 2.7% | 1.4% | 1.5% | 0.63% | 0.09% |
| Jun 2026 | 46.2% | 36.3% | 11.7% | 2.1% | 1.2% | 1.8% | 0.54% | 0.13% |
| Jul 2026 | 46.8% | 37% | 10.5% | 1.8% | 1.8% | 1.5% | 0.5% | 0.23% |
| Aug 2026 | 45.9% | 35.8% | 12.9% | 2.1% | 1.4% | 1.2% | 0.62% | 0.18% |
| Sep 2026 | 45.9% | 36% | 12.8% | 1.7% | 1.4% | 1.4% | 0.53% | 0.18% |
How has the BrightHR and Employment Hero comparison changed over the last 12 months?
3 findings
- Employment Hero was ahead of BrightHR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BrightHR’s share of searches among HR software and advisory platforms in New Zealand moved from 10.5% to 12.8%, and its estimated monthly branded searches moved from 2.2K to 2.9K.
- Across the 12 months ending September 2026, Employment Hero’s share of searches among HR software and advisory platforms in New Zealand moved from 49.1% to 45.9%, and its estimated monthly branded searches moved from 10.3K to 10.4K.
How did search popularity change for New Zealand HR software and advisory platforms in September 2026?
1 change
Estimated monthly branded searches for BrightHR in New Zealand rose 32.4% over 12 measured months, from 2.2K to 2.9K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using BrightHR’s and Employment Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BrightHR
5 branded search terms
- bright hr
- bright hr advice
- bright hr software
- brighthr
- brighthr software
Employment Hero
3 branded search terms
- employment hero
- employment hero hr
- employment hero payroll
Other head-to-heads among HR software and advisory platforms
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