Citation HR vs HR Today:Which is more popular by branded search in New Zealand?
In August 2026, Citation HR had more branded searches than HR Today among HR software and advisory platforms in New Zealand. Citation HR was estimated to have 120 branded searches compared to HR Today’s 40, and held a 0.52% Share of Search versus HR Today’s 0.17%.
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Which is more popular in search, Citation HR or HR Today?
HR platforms serving New Zealand employers through employee-management software and accessible HR, employment-relations or compliance expertise. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Citation HR, HR Today. The figures are in the table below the chart.
View monthly share of search table
| Month | Employment Hero | MyHR | BrightHR | enableHR | The People Project | Citation HR | HR Today |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 38.8% | 9.8% | 2.2% | 1.8% | 0.7% | 0.13% |
| Nov 2025 | 46.8% | 37.8% | 11.5% | 1.8% | 1.4% | 0.52% | 0.13% |
| Dec 2025 | 47% | 38% | 11.9% | 1.2% | 1.4% | 0.43% | 0.16% |
| Jan 2026 | 46.2% | 37.4% | 12.2% | 1.7% | 1.7% | 0.62% | 0.1% |
| Feb 2026 | 46.1% | 37.6% | 11.7% | 1.7% | 2.1% | 0.62% | 0.21% |
| Mar 2026 | 45.9% | 36.8% | 12.6% | 1.7% | 2.1% | 0.76% | 0.17% |
| Apr 2026 | 46.6% | 36.6% | 12.4% | 1.8% | 1.7% | 0.63% | 0.21% |
| May 2026 | 47.9% | 38.1% | 10.5% | 1.5% | 1.5% | 0.53% | 0.09% |
| Jun 2026 | 47.2% | 37.7% | 11.6% | 1.2% | 1.8% | 0.44% | 0.13% |
| Jul 2026 | 47.8% | 37.9% | 10.4% | 1.8% | 1.5% | 0.36% | 0.22% |
| Aug 2026 | 47.1% | 36.8% | 12.8% | 1.4% | 1.2% | 0.52% | 0.17% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Citation HR and HR Today comparison changed over the last 12 months?
3 findings
- Citation HR was ahead of HR Today in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Citation HR’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 0.7% to 0.52%, and its estimated monthly branded searches moved from 160 to 120.
- Across the 11 months ending August 2026, HR Today’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 0.13% to 0.17%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand HR software and advisory platforms in August 2026?
2 changes
Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
Estimated monthly branded searches for Citation HR in New Zealand fell 25% over 11 measured months, from 160 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Citation HR’s and HR Today’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Citation HR
3 branded search terms
- citation hr
- citation hr advice
- HR Assured
HR Today
1 branded search term
- hr today
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.