Citation HR vs enableHR:Which is more popular by branded search in New Zealand?
In August 2026, enableHR had more branded searches than Citation HR among HR software and advisory platforms in New Zealand. enableHR was estimated to have 330 branded searches compared to Citation HR’s 120, and held a 1.4% Share of Search versus Citation HR’s 0.52%.
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Which is more popular in search, Citation HR or enableHR?
HR platforms serving New Zealand employers through employee-management software and accessible HR, employment-relations or compliance expertise. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for enableHR, Citation HR. The figures are in the table below the chart.
View monthly share of search table
| Month | Employment Hero | MyHR | BrightHR | enableHR | The People Project | Citation HR | HR Today |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 38.8% | 9.8% | 2.2% | 1.8% | 0.7% | 0.13% |
| Nov 2025 | 46.8% | 37.8% | 11.5% | 1.8% | 1.4% | 0.52% | 0.13% |
| Dec 2025 | 47% | 38% | 11.9% | 1.2% | 1.4% | 0.43% | 0.16% |
| Jan 2026 | 46.2% | 37.4% | 12.2% | 1.7% | 1.7% | 0.62% | 0.1% |
| Feb 2026 | 46.1% | 37.6% | 11.7% | 1.7% | 2.1% | 0.62% | 0.21% |
| Mar 2026 | 45.9% | 36.8% | 12.6% | 1.7% | 2.1% | 0.76% | 0.17% |
| Apr 2026 | 46.6% | 36.6% | 12.4% | 1.8% | 1.7% | 0.63% | 0.21% |
| May 2026 | 47.9% | 38.1% | 10.5% | 1.5% | 1.5% | 0.53% | 0.09% |
| Jun 2026 | 47.2% | 37.7% | 11.6% | 1.2% | 1.8% | 0.44% | 0.13% |
| Jul 2026 | 47.8% | 37.9% | 10.4% | 1.8% | 1.5% | 0.36% | 0.22% |
| Aug 2026 | 47.1% | 36.8% | 12.8% | 1.4% | 1.2% | 0.52% | 0.17% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Citation HR and enableHR comparison changed over the last 12 months?
3 findings
- enableHR was ahead of Citation HR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Citation HR’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 0.7% to 0.52%, and its estimated monthly branded searches moved from 160 to 120.
- Across the 11 months ending August 2026, enableHR’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 2.2% to 1.4%, and its estimated monthly branded searches moved from 500 to 330.
How did search popularity change for New Zealand HR software and advisory platforms in August 2026?
2 changes
Estimated monthly branded searches for enableHR in New Zealand fell 34% over 11 measured months, from 500 to 330 in August 2026.
Estimated monthly branded searches for Citation HR in New Zealand fell 25% over 11 measured months, from 160 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Citation HR’s and enableHR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Citation HR
3 branded search terms
- citation hr
- citation hr advice
- HR Assured
enableHR
3 branded search terms
- enable hr
- enable hr nz
- enablehr
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