Citation HR vs The People Project:Which is more popular by branded search in New Zealand?
In August 2026, The People Project had more branded searches than Citation HR among HR software and advisory platforms in New Zealand. The People Project was estimated to have 270 branded searches compared to Citation HR’s 120, and held a 1.2% Share of Search versus Citation HR’s 0.52%.
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Which is more popular in search, Citation HR or The People Project?
HR platforms serving New Zealand employers through employee-management software and accessible HR, employment-relations or compliance expertise. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The People Project, Citation HR. The figures are in the table below the chart.
View monthly share of search table
| Month | Employment Hero | MyHR | BrightHR | enableHR | The People Project | Citation HR | HR Today |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 38.8% | 9.8% | 2.2% | 1.8% | 0.7% | 0.13% |
| Nov 2025 | 46.8% | 37.8% | 11.5% | 1.8% | 1.4% | 0.52% | 0.13% |
| Dec 2025 | 47% | 38% | 11.9% | 1.2% | 1.4% | 0.43% | 0.16% |
| Jan 2026 | 46.2% | 37.4% | 12.2% | 1.7% | 1.7% | 0.62% | 0.1% |
| Feb 2026 | 46.1% | 37.6% | 11.7% | 1.7% | 2.1% | 0.62% | 0.21% |
| Mar 2026 | 45.9% | 36.8% | 12.6% | 1.7% | 2.1% | 0.76% | 0.17% |
| Apr 2026 | 46.6% | 36.6% | 12.4% | 1.8% | 1.7% | 0.63% | 0.21% |
| May 2026 | 47.9% | 38.1% | 10.5% | 1.5% | 1.5% | 0.53% | 0.09% |
| Jun 2026 | 47.2% | 37.7% | 11.6% | 1.2% | 1.8% | 0.44% | 0.13% |
| Jul 2026 | 47.8% | 37.9% | 10.4% | 1.8% | 1.5% | 0.36% | 0.22% |
| Aug 2026 | 47.1% | 36.8% | 12.8% | 1.4% | 1.2% | 0.52% | 0.17% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Citation HR and The People Project comparison changed over the last 12 months?
3 findings
- The People Project was ahead of Citation HR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Citation HR’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 0.7% to 0.52%, and its estimated monthly branded searches moved from 160 to 120.
- Across the 11 months ending August 2026, The People Project’s estimated Share of Search among HR software and advisory platforms in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 400 to 270.
How did search popularity change for New Zealand HR software and advisory platforms in August 2026?
2 changes
Estimated monthly branded searches for The People Project in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.
Estimated monthly branded searches for Citation HR in New Zealand fell 25% over 11 measured months, from 160 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Citation HR’s and The People Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Citation HR
3 branded search terms
- citation hr
- citation hr advice
- HR Assured
The People Project
2 branded search terms
- The People Project
- the people project nz
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