Employment Hero vs Tanda:Which is more popular by branded search in New Zealand?
In August 2026, Employment Hero had more branded searches than Tanda among payroll and rostering software in New Zealand. Employment Hero was estimated to have 10.9K branded searches compared to Tanda’s 150, and held a 15.2% Share of Search versus Tanda’s 0.21%.
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Which is more popular in search, Employment Hero or Tanda?
Compare payroll, timesheet, and rostering software used by New Zealand employers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Employment Hero, Tanda. The figures are in the table below the chart.
View monthly share of search table
| Month | PayHero | iPayroll | Employment Hero | Smartly | PaySauce | Thankyou Payroll | IMS Payroll | Ace Payroll | Deputy | Tanda |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 33.1% | 13.2% | 6% | 5.9% | 5.7% | 0.37% | 0.48% | 0.57% | 0.11% |
| Nov 2025 | 34% | 32.3% | 13% | 7.1% | 5.7% | 6.7% | 0.45% | 0.4% | 0.37% | 0.12% |
| Dec 2025 | 30.5% | 35.7% | 11.7% | 7.3% | 6.3% | 7.4% | 0.4% | 0.35% | 0.29% | 0.08% |
| Jan 2026 | 33.3% | 33% | 13% | 7.1% | 5.7% | 6.5% | 0.42% | 0.39% | 0.47% | 0.09% |
| Feb 2026 | 33% | 31.7% | 12.9% | 7.8% | 6.8% | 6.5% | 0.43% | 0.38% | 0.48% | 0.13% |
| Mar 2026 | 30.6% | 33.3% | 13.5% | 7.9% | 5.9% | 6.9% | 0.57% | 0.55% | 0.65% | 0.15% |
| Apr 2026 | 33% | 32% | 12.6% | 7.5% | 5.5% | 7.8% | 0.52% | 0.42% | 0.44% | 0.16% |
| May 2026 | 32.7% | 30.6% | 15.1% | 7.4% | 6.5% | 6.3% | 0.39% | 0.35% | 0.41% | 0.2% |
| Jun 2026 | 30.1% | 33.6% | 13.5% | 7.6% | 7.2% | 6.9% | 0.3% | 0.26% | 0.39% | 0.14% |
| Jul 2026 | 32.6% | 30.5% | 15% | 6.7% | 6.5% | 7.6% | 0.34% | 0.29% | 0.31% | 0.14% |
| Aug 2026 | 33.8% | 30.4% | 15.2% | 6.8% | 6.4% | 6.2% | 0.42% | 0.36% | 0.31% | 0.21% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Employment Hero and Tanda comparison changed over the last 12 months?
3 findings
- Employment Hero was ahead of Tanda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Employment Hero’s estimated Share of Search among payroll and rostering software in New Zealand moved from 13.2% to 15.2%, and its estimated monthly branded searches moved from 10.7K to 10.9K.
- Across the 11 months ending August 2026, Tanda’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.11% to 0.21%, and its estimated monthly branded searches moved from 90 to 150.
How did search popularity change for New Zealand payroll and rostering software in August 2026?
1 change
Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 11 measured months, from 90 to 150 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Employment Hero’s and Tanda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Employment Hero
6 branded search terms
- employment hero
- employment hero hr
- employment hero nz
- employment hero payroll
- employment hero pricing
- employment hero review
Tanda
5 branded search terms
- tanda app
- tanda nz
- tanda payroll
- tanda rostering
- tanda software
Put your own brand in this comparison
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