How popular isTanda in search?
In August 2026, there were an estimated 150 branded searches for Tanda in New Zealand which is up 66.7% over the last 11 months. Tanda holds 0.21% estimated Share of Search among New Zealand payroll and rostering software and is ranked 10th of 10 competitors for search popularity.
PayHero33.8%
iPayroll30.4%
Employment Hero15.2%
Smartly6.8%
PaySauce6.4%
Thankyou Payroll6.2%IMS Payroll0.42%
- Ace Payroll0.36%
Deputy0.31%
Tanda0.21%
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Which payroll and rostering software compete with Tanda?
Share of Search by month for PayHero, iPayroll, Employment Hero, Smartly, PaySauce, Thankyou Payroll, Tanda. The figures are in the table below the chart.
View monthly share of search table
| Month | PayHero | iPayroll | Employment Hero | Smartly | PaySauce | Thankyou Payroll | IMS Payroll | Ace Payroll | Deputy | Tanda |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 33.1% | 13.2% | 6% | 5.9% | 5.7% | 0.37% | 0.48% | 0.57% | 0.11% |
| Nov 2025 | 34% | 32.3% | 13% | 7.1% | 5.7% | 6.7% | 0.45% | 0.4% | 0.37% | 0.12% |
| Dec 2025 | 30.5% | 35.7% | 11.7% | 7.3% | 6.3% | 7.4% | 0.4% | 0.35% | 0.29% | 0.08% |
| Jan 2026 | 33.3% | 33% | 13% | 7.1% | 5.7% | 6.5% | 0.42% | 0.39% | 0.47% | 0.09% |
| Feb 2026 | 33% | 31.7% | 12.9% | 7.8% | 6.8% | 6.5% | 0.43% | 0.38% | 0.48% | 0.13% |
| Mar 2026 | 30.6% | 33.3% | 13.5% | 7.9% | 5.9% | 6.9% | 0.57% | 0.55% | 0.65% | 0.15% |
| Apr 2026 | 33% | 32% | 12.6% | 7.5% | 5.5% | 7.8% | 0.52% | 0.42% | 0.44% | 0.16% |
| May 2026 | 32.7% | 30.6% | 15.1% | 7.4% | 6.5% | 6.3% | 0.39% | 0.35% | 0.41% | 0.2% |
| Jun 2026 | 30.1% | 33.6% | 13.5% | 7.6% | 7.2% | 6.9% | 0.3% | 0.26% | 0.39% | 0.14% |
| Jul 2026 | 32.6% | 30.5% | 15% | 6.7% | 6.5% | 7.6% | 0.34% | 0.29% | 0.31% | 0.14% |
| Aug 2026 | 33.8% | 30.4% | 15.2% | 6.8% | 6.4% | 6.2% | 0.42% | 0.36% | 0.31% | 0.21% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.8% | 24.3K | +4.1% | +1.2 points | |
| 2, held 2nd | 30.4% | 21.8K | 0% | -0.1 points | |
| 3, held 3rd | 15.2% | 10.9K | +1.4% | +0.1 points | |
| 4, moved from 5th to 4th | 6.8% | 4.9K | +0.62% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 6.4% | 4.6K | -0.86% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 6.2% | 4.5K | -17.6% | -1.4 pointsmoved from 4th to 6th | |
| 7, held 7th | 0.42% | 300 | +25% | +0.1 points | |
| 8, moved from 9th to 8th | 0.36% | 260 | +23.8% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.31% | 220 | 0% | 0 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.21% | 150 | +50% | +0.1 points |
1.
PayHero33.8%
held 1st · 24.3K estimated branded searches · +4.1% vs prior month · +1.2 points
2.
iPayroll30.4%
held 2nd · 21.8K estimated branded searches · 0% vs prior month · -0.1 points
15.2%
held 3rd · 10.9K estimated branded searches · +1.4% vs prior month · +0.1 points
4.
Smartly6.8%
moved from 5th to 4th · 4.9K estimated branded searches · +0.62% vs prior month · 0 points
5.
PaySauce6.4%
moved from 6th to 5th · 4.6K estimated branded searches · -0.86% vs prior month · -0.1 points
6.2%
moved from 4th to 6th · 4.5K estimated branded searches · -17.6% vs prior month · -1.4 points
0.42%
held 7th · 300 estimated branded searches · +25% vs prior month · +0.1 points
0.36%
moved from 9th to 8th · 260 estimated branded searches · +23.8% vs prior month · +0.1 points
9.
Deputy0.31%
moved from 8th to 9th · 220 estimated branded searches · 0% vs prior month · 0 points
10.
Tanda0.21%
held 10th · 150 estimated branded searches · +50% vs prior month · +0.1 points
Compare search popularity between Tanda and its closest rivals
How has branded search demand for Tanda changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tanda in New Zealand rose from 90 to 150.
- Across the 11 months ending August 2026, Tanda’s estimated Share of Search among payroll and rostering software in New Zealand held steady, from 0.11% to 0.21%.
How did search popularity change for New Zealand payroll and rostering software in August 2026?
6 changes
In August 2026, PayHero gained estimated Share of Search among payroll and rostering software in New Zealand, from 32.6% to 33.8%.
In August 2026, Thankyou Payroll lost estimated Share of Search among payroll and rostering software in New Zealand, from 7.6% to 6.2%.
In August 2026, Ace Payroll rose from 9th to 8th among payroll and rostering software in New Zealand.
In August 2026, PaySauce rose from 6th to 5th among payroll and rostering software in New Zealand.
In August 2026, Smartly rose from 5th to 4th among payroll and rostering software in New Zealand.
In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.
How is Tanda measured?
Brandwave collects information about searches that people make online using Tanda’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- tanda app
- tanda nz
- tanda payroll
- tanda rostering
- tanda software
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Is Tanda your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.