Tanda vs Thankyou Payroll:Which is more popular by branded search in New Zealand?
In August 2026, Thankyou Payroll had more branded searches than Tanda among payroll and rostering software in New Zealand. Thankyou Payroll was estimated to have 4.5K branded searches compared to Tanda’s 150, and held a 6.2% Share of Search versus Tanda’s 0.21%.
Follow Tanda vs Thankyou Payroll and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Tanda or Thankyou Payroll?
Compare payroll, timesheet, and rostering software used by New Zealand employers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thankyou Payroll, Tanda. The figures are in the table below the chart.
View monthly share of search table
| Month | PayHero | iPayroll | Employment Hero | Smartly | PaySauce | Thankyou Payroll | IMS Payroll | Ace Payroll | Deputy | Tanda |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 33.1% | 13.2% | 6% | 5.9% | 5.7% | 0.37% | 0.48% | 0.57% | 0.11% |
| Nov 2025 | 34% | 32.3% | 13% | 7.1% | 5.7% | 6.7% | 0.45% | 0.4% | 0.37% | 0.12% |
| Dec 2025 | 30.5% | 35.7% | 11.7% | 7.3% | 6.3% | 7.4% | 0.4% | 0.35% | 0.29% | 0.08% |
| Jan 2026 | 33.3% | 33% | 13% | 7.1% | 5.7% | 6.5% | 0.42% | 0.39% | 0.47% | 0.09% |
| Feb 2026 | 33% | 31.7% | 12.9% | 7.8% | 6.8% | 6.5% | 0.43% | 0.38% | 0.48% | 0.13% |
| Mar 2026 | 30.6% | 33.3% | 13.5% | 7.9% | 5.9% | 6.9% | 0.57% | 0.55% | 0.65% | 0.15% |
| Apr 2026 | 33% | 32% | 12.6% | 7.5% | 5.5% | 7.8% | 0.52% | 0.42% | 0.44% | 0.16% |
| May 2026 | 32.7% | 30.6% | 15.1% | 7.4% | 6.5% | 6.3% | 0.39% | 0.35% | 0.41% | 0.2% |
| Jun 2026 | 30.1% | 33.6% | 13.5% | 7.6% | 7.2% | 6.9% | 0.3% | 0.26% | 0.39% | 0.14% |
| Jul 2026 | 32.6% | 30.5% | 15% | 6.7% | 6.5% | 7.6% | 0.34% | 0.29% | 0.31% | 0.14% |
| Aug 2026 | 33.8% | 30.4% | 15.2% | 6.8% | 6.4% | 6.2% | 0.42% | 0.36% | 0.31% | 0.21% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Tanda and Thankyou Payroll comparison changed over the last 12 months?
3 findings
- Thankyou Payroll was ahead of Tanda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tanda’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.11% to 0.21%, and its estimated monthly branded searches moved from 90 to 150.
- Across the 11 months ending August 2026, Thankyou Payroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 5.7% to 6.2%, and its estimated monthly branded searches moved from 4.6K to 4.5K.
How did search popularity change for New Zealand payroll and rostering software in August 2026?
2 changes
In August 2026, Thankyou Payroll lost estimated Share of Search among payroll and rostering software in New Zealand, from 7.6% to 6.2%.
Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 11 measured months, from 90 to 150 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Tanda’s and Thankyou Payroll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tanda
5 branded search terms
- tanda app
- tanda nz
- tanda payroll
- tanda rostering
- tanda software
Thankyou Payroll
4 branded search terms
- thank you payroll
- Thankyou Payroll
- thankyou payroll nz
- thankyoupayroll
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.