Brandwave

Homebase vs Tanda:Which is more popular?

In September 2026, Homebase had more branded searches than Tanda among employee scheduling platforms in New Zealand. Homebase had about 2,910 branded searches, while Tanda had 50. Homebase made up 16.2% of all employee scheduling platform searches we track, and Tanda accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about employee scheduling platforms, Tanda appeared in three of the five answers and Homebase in none.

Among employee scheduling platforms in New Zealand in September 2026

Who do people search for more?

Homebase, about 58 searches for every 1 for Tanda

Homebase 2.9K searchesTanda 50 searches

Who does AI mention more?

Tanda, mentioned in 3 of 5 answers, Homebase in 0

Tanda in 3 of 5Homebase in 0 of 5

Who does AI recommend more?

Tanda, the only one of the two named

Tanda first in 3Homebase never named

Follow Homebase vs Tanda and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top employee scheduling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tanda was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Homebase did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. RosterElf2nd
  3. Employment Hero3rd
  4. Droppah3rd
  5. Tanda5th
  6. Connecteam6th
  7. Homebase–
  8. Sling–
  9. When I Work–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Droppah3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Homebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • When I Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee scheduling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Homebase or Tanda more popular in search?

This chart shows how often people search Google for Homebase and Tanda by name. Each line represents a brand's share of searches for all nine employee scheduling platforms we track, month by month, from searches in New Zealand.

Homebase and Tanda among employee scheduling platforms in New Zealand, by month

Share of searches by month for Homebase, Tanda. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroHomebaseDroppahSlingConnecteamWhen I WorkRosterElfDeputyTanda
Oct 202555.9%10.8%10.7%11.2%5.6%3.3%1.2%0.96%0.17%
Nov 202553.3%13%10.2%13.2%5.4%3.2%0.92%0.54%0.27%
Dec 202551.7%15.4%12.1%10.5%5.6%3.1%1.1%0.45%0.19%
Jan 202652.5%12.4%12.3%10.7%6.5%3.8%1.1%0.65%0.13%
Feb 202652.2%12.2%12.2%10.5%6.4%3.8%1.7%0.58%0.32%
Mar 202652.5%12.8%12.7%10.3%5.3%3.8%0.9%1.4%0.32%
Apr 202651%15.2%12%10.3%5.5%3.7%1.3%0.63%0.38%
May 202649.9%22.2%9.6%9.7%4.4%2.4%0.86%0.45%0.4%
Jun 202652%19%10%10.1%4.6%2.5%0.89%0.53%0.32%
Jul 202652.2%19%10%10.2%4.6%2.5%0.74%0.42%0.26%
Aug 202653%19.3%10.2%8.7%4.7%2.6%0.91%0.43%0.32%
Sep 202655%16.2%10.6%9%4.9%2.7%0.94%0.44%0.28%

How has the Homebase and Tanda comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee scheduling platforms in September 2026?

2 changes
  1. In September 2026, Homebase lost share of searches among employee scheduling platforms in New Zealand, from 19.3% to 16.2%.

  2. Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Homebase’s and Tanda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Homebase

2 branded search terms

  • homebase
  • homebase scheduling

Tanda

2 branded search terms

  • tanda app
  • tanda software

How the Brand Demand Index is measured

Other head-to-heads among employee scheduling platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.