Brandwave

Employment Hero vs RosterElf:Which is more popular?

In September 2026, Employment Hero had more branded searches than RosterElf among employee scheduling platforms in New Zealand. Employment Hero had about 9,900 branded searches, while RosterElf had 170. Employment Hero made up 55% of all employee scheduling platform searches we track, and RosterElf accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about employee scheduling platforms, RosterElf appeared in four of the five answers and Employment Hero in three. RosterElf was mentioned before Employment Hero in every answer.

Among employee scheduling platforms in New Zealand in September 2026

Who do people search for more?

Employment Hero, about 58 searches for every 1 for RosterElf

Employment Hero 9.9K searchesRosterElf 170 searches

Who does AI mention more?

RosterElf, mentioned in 4 of 5 answers, Employment Hero in 3

RosterElf in 4 of 5Employment Hero in 3 of 5

Who does AI recommend more?

RosterElf, named ahead of Employment Hero in every answer

RosterElf first in 4Employment Hero never first

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Top employee scheduling platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RosterElf was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Employment Hero was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RosterElf was listed before Employment Hero in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deputy1st
  2. RosterElf2nd
  3. Employment Hero3rd
  4. Droppah3rd
  5. Tanda5th
  6. Connecteam6th
  7. Homebase–
  8. Sling–
  9. When I Work–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Droppah3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tanda3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Homebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • When I Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employee scheduling platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Employment Hero or RosterElf more popular in search?

This chart shows how often people search Google for Employment Hero and RosterElf by name. Each line represents a brand's share of searches for all nine employee scheduling platforms we track, month by month, from searches in New Zealand.

Employment Hero and RosterElf among employee scheduling platforms in New Zealand, by month

Share of searches by month for Employment Hero, RosterElf. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroHomebaseDroppahSlingConnecteamWhen I WorkRosterElfDeputyTanda
Oct 202555.9%10.8%10.7%11.2%5.6%3.3%1.2%0.96%0.17%
Nov 202553.3%13%10.2%13.2%5.4%3.2%0.92%0.54%0.27%
Dec 202551.7%15.4%12.1%10.5%5.6%3.1%1.1%0.45%0.19%
Jan 202652.5%12.4%12.3%10.7%6.5%3.8%1.1%0.65%0.13%
Feb 202652.2%12.2%12.2%10.5%6.4%3.8%1.7%0.58%0.32%
Mar 202652.5%12.8%12.7%10.3%5.3%3.8%0.9%1.4%0.32%
Apr 202651%15.2%12%10.3%5.5%3.7%1.3%0.63%0.38%
May 202649.9%22.2%9.6%9.7%4.4%2.4%0.86%0.45%0.4%
Jun 202652%19%10%10.1%4.6%2.5%0.89%0.53%0.32%
Jul 202652.2%19%10%10.2%4.6%2.5%0.74%0.42%0.26%
Aug 202653%19.3%10.2%8.7%4.7%2.6%0.91%0.43%0.32%
Sep 202655%16.2%10.6%9%4.9%2.7%0.94%0.44%0.28%

How has the Employment Hero and RosterElf comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee scheduling platforms in September 2026?

2 changes

  1. In September 2026, Employment Hero gained share of searches among employee scheduling platforms in New Zealand, from 53% to 55%.

  2. Estimated monthly branded searches for RosterElf in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Employment Hero’s and RosterElf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Employment Hero

1 branded search term

  • employment hero

RosterElf

1 branded search term

  • rosterelf

How the Brand Demand Index is measured

Other head-to-heads among employee scheduling platforms

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