Brandwave

How popular isEmployment Hero?

In September 2026, people searched for Employment Hero by name about 10,400 times in New Zealand, about the same as the previous year. These searches made up 87.8% of all New Zealand employee engagement survey platform searches, placing Employment Hero first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about employee engagement survey platforms, Employment Hero appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Employment Hero is the most searched of 9 competitors and the sixth most recommended in AI answers.

  1. Employment HeroShare of searches 87.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. Culture AmpShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Workday Peakon Employee VoiceShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. WorkleapShare of searches 0.89%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. 15FiveShare of searches 0.44%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top employee engagement survey platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Employment Hero is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culture Amp1st
  2. AskYourTeam2nd
  3. Qualtrics3rd
  4. Workleap4th
  5. Lattice5th
  6. Employment Hero6th
  7. Workday Peakon Employee Voice7th
  8. 15Five8th
  9. Leapsome9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culture Amp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lattice3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday Peakon Employee Voice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workleap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AskYourTeam2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 15Five1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leapsome1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about employee engagement survey platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which employee engagement survey platforms compete with Employment Hero?

Employment Hero against employee engagement survey platforms in New Zealand, by month

Share of searches by month for Employment Hero, Culture Amp. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroCulture AmpWorkday Peakon Employee VoiceWorkleap15FiveAskYourTeamLeapsomeLatticeQualtrics
Oct 202583.2%10.9%1.5%0.5%2.7%0.76%0.25%0.08%0.08%
Nov 202583.2%10.9%1.3%0.5%2.8%0.92%0.34%0.08%0%
Dec 202588.5%7.9%0.66%0.33%1.5%0.77%0.22%0.11%0%
Jan 202687.2%9.5%0.65%0.75%1.2%0.43%0.22%0.11%0%
Feb 202685.2%10.5%1.4%0.95%0.95%0.74%0.21%0.11%0%
Mar 202686.2%8.7%1.7%0.96%0.96%0.96%0.35%0.09%0.09%
Apr 202687.7%7.8%1.3%0.87%0.97%0.76%0.43%0.22%0%
May 202688.1%7.8%1.2%0.98%0.8%0.8%0.27%0.09%0%
Jun 202684.6%11.1%1.1%0.77%1.2%0.77%0.26%0.09%0.09%
Jul 202689.9%6.5%0.73%0.73%0.82%0.64%0.36%0.18%0.09%
Aug 202688.7%7.9%0.9%0.81%0.9%0.63%0.09%0.09%0%
Sep 202687.8%8.9%1.1%0.89%0.44%0.44%0.27%0.18%0%

  1. 1.Employment Hero

    87.8%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Culture Amp

    8.9%

    Held 2nd. 1K estimated branded searches, +13.6% vs prior month. Share +1 points.

  3. 3.Workday Peakon Employee Voice

    1.1%

    Moved from 4th to 3rd. 120 estimated branded searches, +20% vs prior month. Share +0.2 points.

  4. 4.Workleap

    0.89%

    Moved from 5th to 4th. 100 estimated branded searches, +11.1% vs prior month. Share +0.1 points.

  5. 5.15Five

    0.44%

    Moved from 3rd to 5th. 50 estimated branded searches, -50% vs prior month. Share -0.5 points.

  6. 6.AskYourTeam

    0.44%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -0.2 points.

  7. 7.Leapsome

    0.27%

    Moved from 8th to 7th. 30 estimated branded searches, +200% vs prior month. Share +0.2 points.

  8. 8.Lattice

    0.18%

    Moved from 7th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  9. 9.Qualtrics

    0%

    Held 9th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Employment Hero and its closest rivals

Every comparison with Employment Hero

38 comparisons

How has branded search demand for Employment Hero changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Employment Hero in New Zealand held steady, from 10.3K to 10.4K.
  • Across the 12 months ending September 2026, Employment Hero’s share of searches among employee engagement survey platforms in New Zealand increased from 83.2% to 87.8%.
  • Across the 12 months ending September 2026, Employment Hero’s share of searches among employee engagement survey platforms in New Zealand peaked at 89.9% in July 2026 and was lowest at 83.2% in October 2025.

How did search popularity change for New Zealand employee engagement survey platforms in September 2026?

6 changes

  1. In September 2026, Culture Amp gained share of searches among employee engagement survey platforms in New Zealand, from 7.9% to 8.9%.

  2. In September 2026, Employment Hero lost share of searches among employee engagement survey platforms in New Zealand, from 88.7% to 87.8%.

  3. In September 2026, Leapsome rose from 8th to 7th among employee engagement survey platforms in New Zealand.

  4. In September 2026, Workday Peakon Employee Voice rose from 4th to 3rd among employee engagement survey platforms in New Zealand.

  5. In September 2026, Workleap rose from 5th to 4th among employee engagement survey platforms in New Zealand.

  6. In September 2026, 15Five fell from 3rd to 5th among employee engagement survey platforms in New Zealand.

How are Employment Hero’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Employment Hero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • employment hero
  • employment hero hr
  • employment hero payroll

Do you work for Employment Hero? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Employment Hero compete?

Employment Hero is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
payroll and rostering software3rd of 1214.5%Show ranking
HR software and advisory platforms1st of 845.9%Show ranking
Employee scheduling platforms1st of 955%Show ranking
Employer of record platforms1st of 1060.5%Show ranking
Employee engagement platforms1st of 862.1%Show ranking
Applicant tracking systems1st of 1077.9%Show ranking
Employee engagement survey platforms1st of 987.8%Shown above
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