Brandwave

How popular isCulture Amp?

In September 2026, people searched for Culture Amp by name about 1,010 times in New Zealand, a 22.9% decrease from the previous year. These searches made up 8.9% of all New Zealand employee engagement survey platform searches, placing Culture Amp second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about employee engagement survey platforms, Culture Amp appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Culture Amp is the second most searched of 9 competitors and the most recommended in AI answers.

  1. Employment HeroShare of searches 87.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. Culture AmpShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Workday Peakon Employee VoiceShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. WorkleapShare of searches 0.89%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. 15FiveShare of searches 0.44%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top employee engagement survey platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Culture Amp appeared in all five answers. Culture Amp is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culture Amp1st
  2. AskYourTeam2nd
  3. Qualtrics3rd
  4. Workleap4th
  5. Lattice5th
  6. Employment Hero6th
  7. Workday Peakon Employee Voice7th
  8. 15Five8th
  9. Leapsome9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culture Amp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lattice3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday Peakon Employee Voice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workleap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AskYourTeam2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 15Five1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leapsome1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about employee engagement survey platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which employee engagement survey platforms compete with Culture Amp?

Culture Amp against employee engagement survey platforms in New Zealand, by month

Share of searches by month for Employment Hero, Culture Amp. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroCulture AmpWorkday Peakon Employee VoiceWorkleap15FiveAskYourTeamLeapsomeLatticeQualtrics
Oct 202583.2%10.9%1.5%0.5%2.7%0.76%0.25%0.08%0.08%
Nov 202583.2%10.9%1.3%0.5%2.8%0.92%0.34%0.08%0%
Dec 202588.5%7.9%0.66%0.33%1.5%0.77%0.22%0.11%0%
Jan 202687.2%9.5%0.65%0.75%1.2%0.43%0.22%0.11%0%
Feb 202685.2%10.5%1.4%0.95%0.95%0.74%0.21%0.11%0%
Mar 202686.2%8.7%1.7%0.96%0.96%0.96%0.35%0.09%0.09%
Apr 202687.7%7.8%1.3%0.87%0.97%0.76%0.43%0.22%0%
May 202688.1%7.8%1.2%0.98%0.8%0.8%0.27%0.09%0%
Jun 202684.6%11.1%1.1%0.77%1.2%0.77%0.26%0.09%0.09%
Jul 202689.9%6.5%0.73%0.73%0.82%0.64%0.36%0.18%0.09%
Aug 202688.7%7.9%0.9%0.81%0.9%0.63%0.09%0.09%0%
Sep 202687.8%8.9%1.1%0.89%0.44%0.44%0.27%0.18%0%

  1. 1.Employment Hero

    87.8%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Culture Amp

    8.9%

    Held 2nd. 1K estimated branded searches, +13.6% vs prior month. Share +1 points.

  3. 3.Workday Peakon Employee Voice

    1.1%

    Moved from 4th to 3rd. 120 estimated branded searches, +20% vs prior month. Share +0.2 points.

  4. 4.Workleap

    0.89%

    Moved from 5th to 4th. 100 estimated branded searches, +11.1% vs prior month. Share +0.1 points.

  5. 5.15Five

    0.44%

    Moved from 3rd to 5th. 50 estimated branded searches, -50% vs prior month. Share -0.5 points.

  6. 6.AskYourTeam

    0.44%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share -0.2 points.

  7. 7.Leapsome

    0.27%

    Moved from 8th to 7th. 30 estimated branded searches, +200% vs prior month. Share +0.2 points.

  8. 8.Lattice

    0.18%

    Moved from 7th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  9. 9.Qualtrics

    0%

    Held 9th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Culture Amp and its closest rivals

Every comparison with Culture Amp

9 comparisons

How has branded search demand for Culture Amp changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Culture Amp in New Zealand fell from 1.3K to 1K.
  • Across the 12 months ending September 2026, Culture Amp’s share of searches among employee engagement survey platforms in New Zealand decreased from 10.9% to 8.9%.
  • Across the 12 months ending September 2026, Culture Amp’s share of searches among employee engagement survey platforms in New Zealand peaked at 11.1% in June 2026 and was lowest at 6.5% in July 2026.

How did search popularity change for New Zealand employee engagement survey platforms in September 2026?

6 changes

  1. In September 2026, Culture Amp gained share of searches among employee engagement survey platforms in New Zealand, from 7.9% to 8.9%.

  2. In September 2026, Employment Hero lost share of searches among employee engagement survey platforms in New Zealand, from 88.7% to 87.8%.

  3. In September 2026, Leapsome rose from 8th to 7th among employee engagement survey platforms in New Zealand.

  4. In September 2026, Workday Peakon Employee Voice rose from 4th to 3rd among employee engagement survey platforms in New Zealand.

  5. In September 2026, Workleap rose from 5th to 4th among employee engagement survey platforms in New Zealand.

  6. In September 2026, 15Five fell from 3rd to 5th among employee engagement survey platforms in New Zealand.

How are Culture Amp’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Culture Amp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • culture amp
  • culture amp engagement
  • culture amp recognition
  • cultureamp
  • cultureamp engagement

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How the Brand Demand Index is measured

Where does Culture Amp compete?

Culture Amp is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Employee engagement platforms4th of 86.3%Show ranking
Employee engagement survey platforms2nd of 98.9%Shown above
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