Brandwave

AskYourTeam vs Culture Amp:Which is more popular?

In September 2026, Culture Amp had more branded searches than AskYourTeam among employee engagement survey platforms in New Zealand. Culture Amp had about 1,000 branded searches, while AskYourTeam had 50. Culture Amp made up 8.9% of all employee engagement survey platform searches we track, and AskYourTeam accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about employee engagement survey platforms, Culture Amp appeared in all five answers and AskYourTeam in two. Culture Amp was mentioned before AskYourTeam in every answer.

Among employee engagement survey platforms in New Zealand in September 2026

Who do people search for more?

Culture Amp, about 20 searches for every 1 for AskYourTeam

Culture Amp 1K searchesAskYourTeam 50 searches

Who does AI mention more?

Culture Amp, mentioned in every answer we collected

Culture Amp in 5 of 5AskYourTeam in 2 of 5

Who does AI recommend more?

Culture Amp, named ahead of AskYourTeam in every answer

Culture Amp first in 5AskYourTeam never first

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Top employee engagement survey platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Culture Amp appeared in all five answers. AskYourTeam was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Culture Amp was listed before AskYourTeam in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culture Amp1st
  2. AskYourTeam2nd
  3. Qualtrics3rd
  4. Workleap4th
  5. Lattice5th
  6. Employment Hero6th
  7. Workday Peakon Employee Voice7th
  8. 15Five8th
  9. Leapsome9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culture Amp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lattice3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday Peakon Employee Voice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workleap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AskYourTeam2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 15Five1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leapsome1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about employee engagement survey platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AskYourTeam or Culture Amp more popular in search?

This chart shows how often people search Google for AskYourTeam and Culture Amp by name. Each line represents a brand's share of searches for all nine employee engagement survey platforms we track, month by month, from searches in New Zealand.

AskYourTeam and Culture Amp among employee engagement survey platforms in New Zealand, by month

Share of searches by month for Culture Amp, AskYourTeam. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroCulture AmpWorkday Peakon Employee VoiceWorkleap15FiveAskYourTeamLeapsomeLatticeQualtrics
Oct 202583.2%10.9%1.5%0.5%2.7%0.76%0.25%0.08%0.08%
Nov 202583.2%10.9%1.3%0.5%2.8%0.92%0.34%0.08%0%
Dec 202588.5%7.9%0.66%0.33%1.5%0.77%0.22%0.11%0%
Jan 202687.2%9.5%0.65%0.75%1.2%0.43%0.22%0.11%0%
Feb 202685.2%10.5%1.4%0.95%0.95%0.74%0.21%0.11%0%
Mar 202686.2%8.7%1.7%0.96%0.96%0.96%0.35%0.09%0.09%
Apr 202687.7%7.8%1.3%0.87%0.97%0.76%0.43%0.22%0%
May 202688.1%7.8%1.2%0.98%0.8%0.8%0.27%0.09%0%
Jun 202684.6%11.1%1.1%0.77%1.2%0.77%0.26%0.09%0.09%
Jul 202689.9%6.5%0.73%0.73%0.82%0.64%0.36%0.18%0.09%
Aug 202688.7%7.9%0.9%0.81%0.9%0.63%0.09%0.09%0%
Sep 202687.8%8.9%1.1%0.89%0.44%0.44%0.27%0.18%0%

How has the AskYourTeam and Culture Amp comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employee engagement survey platforms in September 2026?

2 changes

  1. In September 2026, Culture Amp gained share of searches among employee engagement survey platforms in New Zealand, from 7.9% to 8.9%.

  2. Estimated monthly branded searches for AskYourTeam in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AskYourTeam’s and Culture Amp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AskYourTeam

1 branded search term

  • askyourteam

Culture Amp

2 branded search terms

  • culture amp
  • cultureamp

How the Brand Demand Index is measured

Other head-to-heads among employee engagement survey platforms

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