How popular isCulture Amp in search?
In August 2026, there were an estimated 900 branded searches for Culture Amp in New Zealand which is down 32.8% over the last 11 months. Culture Amp holds 24.4% estimated Share of Search among New Zealand employee engagement platforms and is ranked 2nd of 6 competitors for search popularity.
Qualtrics68.6%
Culture Amp24.4%
Officevibe3%
15Five2.4%
Bonusly1.4%
Lattice0.27%
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Which employee engagement platforms compete with Culture Amp?
Share of Search by month for Qualtrics, Culture Amp, Officevibe, 15Five. The figures are in the table below the chart.
View monthly share of search table
| Month | Qualtrics | Culture Amp | Officevibe | 15Five | Bonusly | Lattice |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 29.4% | 4.6% | 7% | 2.2% | 0.44% |
| Nov 2025 | 51.6% | 34.4% | 2.9% | 8.3% | 2.6% | 0.26% |
| Dec 2025 | 50% | 34.9% | 4.2% | 6.6% | 3.8% | 0.47% |
| Jan 2026 | 53.5% | 34.2% | 5.4% | 4.2% | 2.3% | 0.38% |
| Feb 2026 | 51.3% | 38% | 5.2% | 3.3% | 1.8% | 0.37% |
| Mar 2026 | 65.7% | 26% | 3.6% | 2.8% | 1.5% | 0.26% |
| Apr 2026 | 66.9% | 24.7% | 3% | 3% | 1.7% | 0.67% |
| May 2026 | 67.6% | 24.6% | 3.7% | 2.4% | 1.3% | 0.27% |
| Jun 2026 | 53.6% | 35.3% | 3.2% | 3.7% | 4% | 0.27% |
| Jul 2026 | 66.6% | 25.4% | 3% | 3% | 1.3% | 0.67% |
| Aug 2026 | 68.6% | 24.4% | 3% | 2.4% | 1.4% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 2.5K | +27.1% | +2 points | |
| 2, held 2nd | 24.4% | 900 | +18.4% | -1 points | |
| 3, moved from 4th to 3rd | 3% | 110 | +22.2% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.4% | 90 | 0% | -0.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.4% | 50 | +25% | 0 points | |
| 6, held 6th | 0.27% | 10 | -50% | -0.4 points |
68.6%
held 1st · 2.5K estimated branded searches · +27.1% vs prior month · +2 points
24.4%
held 2nd · 900 estimated branded searches · +18.4% vs prior month · -1 points
3%
moved from 4th to 3rd · 110 estimated branded searches · +22.2% vs prior month · 0 points
4.
15Five2.4%
moved from 3rd to 4th · 90 estimated branded searches · 0% vs prior month · -0.6 points
5.
Bonusly1.4%
held 5th · 50 estimated branded searches · +25% vs prior month · 0 points
6.
Lattice0.27%
held 6th · 10 estimated branded searches · -50% vs prior month · -0.4 points
Compare search popularity between Culture Amp and its closest rivals
How has branded search demand for Culture Amp changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Culture Amp in New Zealand fell from 1.3K to 900.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee engagement platforms in New Zealand decreased from 29.4% to 24.4%.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee engagement platforms in New Zealand peaked at 38% in February 2026 and was lowest at 24.4% in August 2026.
How did search popularity change for New Zealand employee engagement platforms in August 2026?
6 changes
In August 2026, Qualtrics gained estimated Share of Search among employee engagement platforms in New Zealand, from 66.6% to 68.6%.
In August 2026, Culture Amp lost estimated Share of Search among employee engagement platforms in New Zealand, from 25.4% to 24.4%.
In August 2026, 15Five lost estimated Share of Search among employee engagement platforms in New Zealand, from 3% to 2.4%.
Officevibe’s estimated Share of Search among employee engagement platforms in New Zealand has lost ground for 3 months in a row, from 3.7% to 3% in August 2026.
Estimated monthly branded searches for Bonusly in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.
Estimated monthly branded searches for Lattice in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
How is Culture Amp measured?
Brandwave collects information about searches that people make online using Culture Amp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- culture amp
- culture amp employee survey
- culture amp engagement
- culture amp nz
- culture amp recognition
- cultureamp
- cultureamp com
- cultureamp engagement
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Is Culture Amp your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.