Culture Amp vs Qualtrics:Which is more popular by branded search in New Zealand?
In August 2026, Qualtrics had more branded searches than Culture Amp among employee engagement platforms in New Zealand. Qualtrics was estimated to have 2.5K branded searches compared to Culture Amp’s 900, and held a 68.6% Share of Search versus Culture Amp’s 24.4%.
Follow Culture Amp vs Qualtrics and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Culture Amp or Qualtrics?
Compare the employee engagement, recognition and survey platforms New Zealand employers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qualtrics, Culture Amp. The figures are in the table below the chart.
View monthly share of search table
| Month | Qualtrics | Culture Amp | Officevibe | 15Five | Bonusly | Lattice |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 29.4% | 4.6% | 7% | 2.2% | 0.44% |
| Nov 2025 | 51.6% | 34.4% | 2.9% | 8.3% | 2.6% | 0.26% |
| Dec 2025 | 50% | 34.9% | 4.2% | 6.6% | 3.8% | 0.47% |
| Jan 2026 | 53.5% | 34.2% | 5.4% | 4.2% | 2.3% | 0.38% |
| Feb 2026 | 51.3% | 38% | 5.2% | 3.3% | 1.8% | 0.37% |
| Mar 2026 | 65.7% | 26% | 3.6% | 2.8% | 1.5% | 0.26% |
| Apr 2026 | 66.9% | 24.7% | 3% | 3% | 1.7% | 0.67% |
| May 2026 | 67.6% | 24.6% | 3.7% | 2.4% | 1.3% | 0.27% |
| Jun 2026 | 53.6% | 35.3% | 3.2% | 3.7% | 4% | 0.27% |
| Jul 2026 | 66.6% | 25.4% | 3% | 3% | 1.3% | 0.67% |
| Aug 2026 | 68.6% | 24.4% | 3% | 2.4% | 1.4% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the Culture Amp and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Culture Amp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee engagement platforms in New Zealand moved from 29.4% to 24.4%, and its estimated monthly branded searches moved from 1.3K to 900.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee engagement platforms in New Zealand moved from 56.4% to 68.6%, and its estimated monthly branded searches moved from 2.6K to 2.5K.
How did search popularity change for New Zealand employee engagement platforms in August 2026?
2 changes
In August 2026, Qualtrics gained estimated Share of Search among employee engagement platforms in New Zealand, from 66.6% to 68.6%.
In August 2026, Culture Amp lost estimated Share of Search among employee engagement platforms in New Zealand, from 25.4% to 24.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Culture Amp’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culture Amp
8 branded search terms
- culture amp
- culture amp employee survey
- culture amp engagement
- culture amp nz
- culture amp recognition
- cultureamp
- cultureamp com
- cultureamp engagement
Qualtrics
7 branded search terms
- qualtrics
- qualtrics com
- qualtrics employee survey
- qualtrics engagement
- qualtrics form
- qualtrics nz
- qualtrics survey
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.