Employment Hero vs G-P:Which is more popular?
In September 2026, Employment Hero had more branded searches than G-P among employer of record platforms in New Zealand. Employment Hero had about 9,900 branded searches, while G-P had 5,400. Employment Hero made up 60.5% of all employer of record platform searches we track, and G-P accounted for 33%. When we asked ChatGPT and Google AI Overviews about employer of record platforms, Employment Hero appeared in three of the five answers and G-P in none.
Who do people search for more?
Employment Hero, about 83% more searches than G-P
Who does AI mention more?
Employment Hero, mentioned in 3 of 5 answers, G-P in 0
Who does AI recommend more?
Employment Hero, the only one of the two named
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Top employer of record platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. G-P did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Deel1st
Remote2nd- Employment Hero3rd
Multiplier4th
RemoFirst5th
Oyster HR6th
G-P–
Pebl–
Atlas HXM–
Papaya Global–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employer of record platforms
5 answers
Asked ChatGPT
“Which employer of record platform should I use in New Zealand?”
Asked ChatGPT
“What are the best employer of record platforms in New Zealand?”
Asked ChatGPT
“What's the best employer of record platform in New Zealand for hiring staff overseas?”
Searched Google, AI Overview
“employer of record platform”
Searched Google, AI Overview
“global hiring platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Employment Hero or G-P more popular in search?
This chart shows how often people search Google for Employment Hero and G-P by name. Each line represents a brand's share of searches for all ten employer of record platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Employment Hero, G-P. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | G-P | Deel | Multiplier | Pebl | Oyster HR | Remote | Atlas HXM | Papaya Global | RemoFirst |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 42.9% | 3.1% | 0.8% | 0.11% | 0.11% | 0.11% | 0.05% | 0.11% | 0.16% |
| Nov 2025 | 52.1% | 42.6% | 3.8% | 0.95% | 0.11% | 0.11% | 0.11% | 0% | 0.05% | 0.16% |
| Dec 2025 | 56.6% | 37.7% | 4.1% | 1% | 0.07% | 0.14% | 0.14% | 0.07% | 0.07% | 0.07% |
| Jan 2026 | 51.5% | 42% | 4.6% | 1.2% | 0.19% | 0.13% | 0.13% | 0.06% | 0.06% | 0.19% |
| Feb 2026 | 52% | 42.4% | 3.8% | 1.2% | 0.13% | 0.19% | 0.19% | 0.06% | 0.06% | 0.06% |
| Mar 2026 | 56.4% | 37.6% | 4.1% | 1.3% | 0.11% | 0.06% | 0.11% | 0.06% | 0.06% | 0.17% |
| Apr 2026 | 56.1% | 37.4% | 4.1% | 1.5% | 0.21% | 0.14% | 0.21% | 0.07% | 0.07% | 0.28% |
| May 2026 | 59.6% | 32.5% | 6% | 1.3% | 0.12% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Jun 2026 | 60.6% | 33.1% | 4.4% | 1.4% | 0.06% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Jul 2026 | 61.3% | 33.4% | 3.7% | 1.1% | 0.12% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Aug 2026 | 60.7% | 33.1% | 4.4% | 1.1% | 0.18% | 0.12% | 0.12% | 0.06% | 0.06% | 0.12% |
| Sep 2026 | 60.5% | 33% | 4.4% | 1.3% | 0.31% | 0.12% | 0.12% | 0.06% | 0.06% | 0.06% |
How has the Employment Hero and G-P comparison changed over the last 12 months?
3 findings
- Employment Hero was ahead of G-P in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Employment Hero’s share of searches among employer of record platforms in New Zealand moved from 52.5% to 60.5%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, G-P’s share of searches among employer of record platforms in New Zealand moved from 42.9% to 33%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for New Zealand employer of record platforms in September 2026?
1 change
Estimated monthly branded searches for G-P in New Zealand fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Employment Hero’s and G-P’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Employment Hero
1 branded search term
- employment hero
G-P
1 branded search term
- g-p
Other head-to-heads among employer of record platforms
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