Brandwave

Employment Hero vs Zoho Recruit:Which is more popular?

In September 2026, Employment Hero had more branded searches than Zoho Recruit among applicant tracking systems in New Zealand. Employment Hero had about 9,900 branded searches, while Zoho Recruit had 40. Employment Hero made up 77.9% of all applicant tracking system searches we track, and Zoho Recruit accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about applicant tracking systems, Employment Hero and Zoho Recruit each appeared in three of the five answers. Employment Hero and Zoho Recruit were each mentioned first in two of the four answers that named either.

Among applicant tracking systems in New Zealand in September 2026

Who do people search for more?

Employment Hero, about 248 searches for every 1 for Zoho Recruit

Employment Hero 9.9K searchesZoho Recruit 40 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Employment Hero in 3 of 5Zoho Recruit in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Employment Hero first in 2Zoho Recruit first in 2

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Top applicant tracking systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zoho Recruit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Employment Hero and Zoho Recruit were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Workable1st
  2. Employment Hero2nd
  3. Breezy HR3rd
  4. Zoho Recruit4th
  5. Teamtailor5th
  6. JobAdder6th
  7. BambooHR7th
  8. Greenhouse8th
  9. Lever9th
  10. Bullhorn10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Recruit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breezy HR3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JobAdder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teamtailor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenhouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullhorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lever1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about applicant tracking systems

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Employment Hero or Zoho Recruit more popular in search?

This chart shows how often people search Google for Employment Hero and Zoho Recruit by name. Each line represents a brand's share of searches for all ten applicant tracking systems we track, month by month, from searches in New Zealand.

Employment Hero and Zoho Recruit among applicant tracking systems in New Zealand, by month

Share of searches by month for Employment Hero, Zoho Recruit. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroBambooHRJobAdderTeamtailorWorkableZoho RecruitBreezy HRGreenhouseBullhornLever
Oct 202577.8%7.9%7%3.1%3.1%0.39%0.24%0.16%0.08%0.16%
Nov 202576.7%7.8%7.8%3.1%3.8%0.31%0.16%0.16%0.08%0.08%
Dec 202578%8.5%6.9%2.6%3.2%0.29%0.19%0.19%0.1%0.1%
Jan 202675.8%9.4%6.8%3.1%3.7%0.37%0.37%0.19%0.09%0.19%
Feb 202674.9%8.1%8.2%3.7%3.7%0.37%0.37%0.37%0.09%0.09%
Mar 202671.2%13.7%7.2%3.5%3.5%0.29%0.22%0.22%0.07%0.07%
Apr 202670.4%13.9%7.7%3.4%3.5%0.43%0.17%0.35%0.09%0.09%
May 202674.2%12%6.7%3%3%0.52%0.15%0.3%0%0.15%
Jun 202674%12%7.5%2.4%3%0.3%0.37%0.22%0.07%0.15%
Jul 202676%10%7.7%3.1%2.5%0.23%0.08%0.23%0.08%0.08%
Aug 202677.2%7.8%6.9%3.8%3.1%0.55%0.08%0.31%0.08%0.08%
Sep 202677.9%7.9%7%3.9%2.6%0.31%0.16%0.16%0.08%0.08%

How has the Employment Hero and Zoho Recruit comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand applicant tracking systems in September 2026?

2 changes

  1. In September 2026, Employment Hero gained share of searches among applicant tracking systems in New Zealand, from 77.2% to 77.9%.

  2. Estimated monthly branded searches for Zoho Recruit in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Employment Hero’s and Zoho Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Employment Hero

1 branded search term

  • employment hero

Zoho Recruit

1 branded search term

  • zoho recruit

How the Brand Demand Index is measured

Other head-to-heads among applicant tracking systems

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