Brandwave

How popular isBullhorn?

In September 2026, people searched for Bullhorn by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.08% of all New Zealand applicant tracking system searches, placing Bullhorn ninth out of ten systems. When we asked both ChatGPT and Google AI Overviews about applicant tracking systems, Bullhorn appeared in one of the five answers and was the tenth most recommended of the ten.

Search and AI answers in September 2026

Bullhorn is the ninth most searched of 10 competitors and the tenth most recommended in AI answers.

  1. Employment HeroShare of searches 77.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. BambooHRShare of searches 7.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  3. JobAdderShare of searches 7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. TeamtailorShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BullhornShare of searches 0.08%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th

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Top applicant tracking systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bullhorn was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bullhorn is the tenth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Workable1st
  2. Employment Hero2nd
  3. Breezy HR3rd
  4. Zoho Recruit4th
  5. Teamtailor5th
  6. JobAdder6th
  7. BambooHR7th
  8. Greenhouse8th
  9. Lever9th
  10. Bullhorn10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Recruit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breezy HR3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JobAdder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teamtailor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenhouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullhorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lever1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about applicant tracking systems

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which applicant tracking systems compete with Bullhorn?

Bullhorn against applicant tracking systems in New Zealand, by month

Share of searches by month for Employment Hero, BambooHR, JobAdder, Teamtailor, Workable, Bullhorn. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroBambooHRJobAdderTeamtailorWorkableZoho RecruitBreezy HRGreenhouseBullhornLever
Oct 202577.8%7.9%7%3.1%3.1%0.39%0.24%0.16%0.08%0.16%
Nov 202576.7%7.8%7.8%3.1%3.8%0.31%0.16%0.16%0.08%0.08%
Dec 202578%8.5%6.9%2.6%3.2%0.29%0.19%0.19%0.1%0.1%
Jan 202675.8%9.4%6.8%3.1%3.7%0.37%0.37%0.19%0.09%0.19%
Feb 202674.9%8.1%8.2%3.7%3.7%0.37%0.37%0.37%0.09%0.09%
Mar 202671.2%13.7%7.2%3.5%3.5%0.29%0.22%0.22%0.07%0.07%
Apr 202670.4%13.9%7.7%3.4%3.5%0.43%0.17%0.35%0.09%0.09%
May 202674.2%12%6.7%3%3%0.52%0.15%0.3%0%0.15%
Jun 202674%12%7.5%2.4%3%0.3%0.37%0.22%0.07%0.15%
Jul 202676%10%7.7%3.1%2.5%0.23%0.08%0.23%0.08%0.08%
Aug 202677.2%7.8%6.9%3.8%3.1%0.55%0.08%0.31%0.08%0.08%
Sep 202677.9%7.9%7%3.9%2.6%0.31%0.16%0.16%0.08%0.08%

  1. 1.Employment Hero

    77.9%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.BambooHR

    7.9%

    Held 2nd. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.JobAdder

    7%

    Held 3rd. 890 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Teamtailor

    3.9%

    Held 4th. 490 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Workable

    2.6%

    Held 5th. 330 estimated branded searches, -17.5% vs prior month. Share -0.5 points.

  6. 6.Zoho Recruit

    0.31%

    Held 6th. 40 estimated branded searches, -42.9% vs prior month. Share -0.2 points.

  7. 7.Breezy HR

    0.16%

    Moved from 8th to 7th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  8. 8.Greenhouse

    0.16%

    Moved from 7th to 8th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.

  9. 9.Bullhorn

    0.08%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Lever

    0.08%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bullhorn and its closest rivals

How has branded search demand for Bullhorn changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bullhorn in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Bullhorn rose from 10th to 9th among applicant tracking systems in New Zealand.

How did search popularity change for New Zealand applicant tracking systems in September 2026?

6 changes

  1. In September 2026, Employment Hero gained share of searches among applicant tracking systems in New Zealand, from 77.2% to 77.9%.

  2. In September 2026, Workable lost share of searches among applicant tracking systems in New Zealand, from 3.1% to 2.6%.

  3. Teamtailor’s share of searches among applicant tracking systems in New Zealand has gained ground for 3 months in a row, from 2.4% to 3.9% in September 2026.

  4. In September 2026, Breezy HR rose from 8th to 7th among applicant tracking systems in New Zealand.

  5. In September 2026, Greenhouse fell from 7th to 8th among applicant tracking systems in New Zealand.

  6. Estimated monthly branded searches for Lever in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Bullhorn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bullhorn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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