Bullhorn vs Workable:Which is more popular by branded search in New Zealand?
In August 2026, Workable had more branded searches than Bullhorn among applicant tracking systems in New Zealand. Workable was estimated to have 430 branded searches compared to Bullhorn’s 330, and held a 19.4% Share of Search versus Bullhorn’s 14.9%.
Follow Bullhorn vs Workable and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bullhorn or Workable?
Compare the applicant tracking and recruitment software New Zealand employers and agencies hire with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Workable, Bullhorn. The figures are in the table below the chart.
View monthly share of search table
| Month | JobAdder | Teamtailor | Workable | Bullhorn | Greenhouse | Lever |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 19.4% | 20.4% | 13.1% | 0.97% | 0.97% |
| Nov 2025 | 46.8% | 18% | 23.9% | 9.9% | 0.9% | 0.45% |
| Dec 2025 | 47.4% | 17.3% | 21.8% | 11.5% | 1.3% | 0.64% |
| Jan 2026 | 41% | 18% | 23.5% | 15.3% | 1.1% | 1.1% |
| Feb 2026 | 45.6% | 19.6% | 21.6% | 10.8% | 2% | 0.49% |
| Mar 2026 | 36.6% | 17.1% | 19.2% | 25.8% | 1% | 0.35% |
| Apr 2026 | 46.2% | 20.1% | 22.1% | 9% | 2% | 0.5% |
| May 2026 | 44.2% | 19.2% | 20.7% | 13% | 1.9% | 0.96% |
| Jun 2026 | 49.8% | 15.9% | 20.8% | 11.1% | 1.4% | 0.97% |
| Jul 2026 | 48.2% | 18.3% | 16.5% | 15.1% | 1.4% | 0.46% |
| Aug 2026 | 41.4% | 22.1% | 19.4% | 14.9% | 1.8% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bullhorn and Workable comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Bullhorn took it in March 2026, Workable took it in April 2026.
- Across the 11 months ending August 2026, Bullhorn’s estimated Share of Search among applicant tracking systems in New Zealand moved from 13.1% to 14.9%, and its estimated monthly branded searches moved from 270 to 330.
- Across the 11 months ending August 2026, Workable’s estimated Share of Search among applicant tracking systems in New Zealand moved from 20.4% to 19.4%, and its estimated monthly branded searches moved from 420 to 430.
How did search popularity change for New Zealand applicant tracking systems in August 2026?
2 changes
In August 2026, Workable gained estimated Share of Search among applicant tracking systems in New Zealand, from 16.5% to 19.4%.
Estimated monthly branded searches for Bullhorn in New Zealand rose 22.2% over 11 measured months, from 270 to 330 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bullhorn’s and Workable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.