Brandwave

How popular isWorkable in search?

In August 2026, there were an estimated 430 branded searches for Workable in New Zealand which held steady over the last 11 months. Workable holds 19.4% estimated Share of Search among New Zealand applicant tracking systems and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. JobAdder41.4%
  2. Teamtailor22.1%
  3. Workable19.4%
  4. Bullhorn14.9%
  5. Greenhouse1.8%
  6. Lever0.45%
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Which applicant tracking systems compete with Workable?

Workable against applicant tracking systems in New Zealand, by month

Share of Search by month for JobAdder, Teamtailor, Workable, Bullhorn. The figures are in the table below the chart.

View monthly share of search table
MonthJobAdderTeamtailorWorkableBullhornGreenhouseLever
Oct 202545.1%19.4%20.4%13.1%0.97%0.97%
Nov 202546.8%18%23.9%9.9%0.9%0.45%
Dec 202547.4%17.3%21.8%11.5%1.3%0.64%
Jan 202641%18%23.5%15.3%1.1%1.1%
Feb 202645.6%19.6%21.6%10.8%2%0.49%
Mar 202636.6%17.1%19.2%25.8%1%0.35%
Apr 202646.2%20.1%22.1%9%2%0.5%
May 202644.2%19.2%20.7%13%1.9%0.96%
Jun 202649.8%15.9%20.8%11.1%1.4%0.97%
Jul 202648.2%18.3%16.5%15.1%1.4%0.46%
Aug 202641.4%22.1%19.4%14.9%1.8%0.45%
Sep 2026——————

  1. 1.JobAdder

    41.4%

    held 1st · 920 estimated branded searches · -12.4% vs prior month · -6.7 points

  2. 2.Teamtailor

    22.1%

    held 2nd · 490 estimated branded searches · +22.5% vs prior month · +3.7 points

  3. 3.Workable

    19.4%

    held 3rd · 430 estimated branded searches · +19.4% vs prior month · +2.9 points

  4. 4.Bullhorn

    14.9%

    held 4th · 330 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Greenhouse

    1.8%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · +0.4 points

  6. 6.Lever

    0.45%

    held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Workable and its closest rivals

How has branded search demand for Workable changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Workable in New Zealand held steady, from 420 to 430.
  • Across the 11 months ending August 2026, Workable’s estimated Share of Search among applicant tracking systems in New Zealand decreased from 20.4% to 19.4%.
  • Across the 11 months ending August 2026, Workable’s estimated Share of Search among applicant tracking systems in New Zealand peaked at 23.9% in November 2025 and was lowest at 16.5% in July 2026.
  • Across the 11 months ending August 2026, Workable fell from 2nd to 3rd among applicant tracking systems in New Zealand.

How did search popularity change for New Zealand applicant tracking systems in August 2026?

  1. In August 2026, Teamtailor gained estimated Share of Search among applicant tracking systems in New Zealand, from 18.3% to 22.1%.

  2. In August 2026, Workable gained estimated Share of Search among applicant tracking systems in New Zealand, from 16.5% to 19.4%.

  3. In August 2026, JobAdder lost estimated Share of Search among applicant tracking systems in New Zealand, from 48.2% to 41.4%.

  4. Estimated monthly branded searches for Greenhouse in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.

  5. Estimated monthly branded searches for Bullhorn in New Zealand rose 22.2% over 11 measured months, from 270 to 330 in August 2026.

  6. Estimated monthly branded searches for Lever in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

How is Workable measured?

Brandwave collects information about searches that people make online using Workable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • workable
  • workable ats
  • workable com
  • workable near me
  • workable nz

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How the Brand Demand Index is measured

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