Brandwave

How popular isWorkable?

In September 2026, people searched for Workable by name about 330 times in New Zealand, a 17.5% decrease from the previous year. These searches made up 2.6% of all New Zealand applicant tracking system searches, placing Workable fifth out of ten systems. When we asked both ChatGPT and Google AI Overviews about applicant tracking systems, Workable appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Workable is the fifth most searched of 10 competitors and the most recommended in AI answers.

  1. Employment HeroShare of searches 77.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. BambooHRShare of searches 7.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  3. JobAdderShare of searches 7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. TeamtailorShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. WorkableShare of searches 2.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top applicant tracking systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Workable appeared in all five answers. Workable is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Workable1st
  2. Employment Hero2nd
  3. Breezy HR3rd
  4. Zoho Recruit4th
  5. Teamtailor5th
  6. JobAdder6th
  7. BambooHR7th
  8. Greenhouse8th
  9. Lever9th
  10. Bullhorn10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Recruit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breezy HR3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JobAdder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teamtailor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenhouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullhorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lever1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about applicant tracking systems

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which applicant tracking systems compete with Workable?

Workable against applicant tracking systems in New Zealand, by month

Share of searches by month for Employment Hero, BambooHR, JobAdder, Teamtailor, Workable. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroBambooHRJobAdderTeamtailorWorkableZoho RecruitBreezy HRGreenhouseBullhornLever
Oct 202577.8%7.9%7%3.1%3.1%0.39%0.24%0.16%0.08%0.16%
Nov 202576.7%7.8%7.8%3.1%3.8%0.31%0.16%0.16%0.08%0.08%
Dec 202578%8.5%6.9%2.6%3.2%0.29%0.19%0.19%0.1%0.1%
Jan 202675.8%9.4%6.8%3.1%3.7%0.37%0.37%0.19%0.09%0.19%
Feb 202674.9%8.1%8.2%3.7%3.7%0.37%0.37%0.37%0.09%0.09%
Mar 202671.2%13.7%7.2%3.5%3.5%0.29%0.22%0.22%0.07%0.07%
Apr 202670.4%13.9%7.7%3.4%3.5%0.43%0.17%0.35%0.09%0.09%
May 202674.2%12%6.7%3%3%0.52%0.15%0.3%0%0.15%
Jun 202674%12%7.5%2.4%3%0.3%0.37%0.22%0.07%0.15%
Jul 202676%10%7.7%3.1%2.5%0.23%0.08%0.23%0.08%0.08%
Aug 202677.2%7.8%6.9%3.8%3.1%0.55%0.08%0.31%0.08%0.08%
Sep 202677.9%7.9%7%3.9%2.6%0.31%0.16%0.16%0.08%0.08%

  1. 1.Employment Hero

    77.9%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.BambooHR

    7.9%

    Held 2nd. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.JobAdder

    7%

    Held 3rd. 890 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Teamtailor

    3.9%

    Held 4th. 490 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Workable

    2.6%

    Held 5th. 330 estimated branded searches, -17.5% vs prior month. Share -0.5 points.

  6. 6.Zoho Recruit

    0.31%

    Held 6th. 40 estimated branded searches, -42.9% vs prior month. Share -0.2 points.

  7. 7.Breezy HR

    0.16%

    Moved from 8th to 7th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  8. 8.Greenhouse

    0.16%

    Moved from 7th to 8th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.

  9. 9.Bullhorn

    0.08%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Lever

    0.08%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Workable and its closest rivals

Every comparison with Workable

4 comparisons

How has branded search demand for Workable changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Workable in New Zealand fell from 400 to 330.
  • Across the 12 months ending September 2026, Workable’s share of searches among applicant tracking systems in New Zealand decreased from 3.1% to 2.6%.
  • Across the 12 months ending September 2026, Workable’s share of searches among applicant tracking systems in New Zealand peaked at 3.8% in November 2025 and was lowest at 2.5% in July 2026.

How did search popularity change for New Zealand applicant tracking systems in September 2026?

6 changes

  1. In September 2026, Employment Hero gained share of searches among applicant tracking systems in New Zealand, from 77.2% to 77.9%.

  2. In September 2026, Workable lost share of searches among applicant tracking systems in New Zealand, from 3.1% to 2.6%.

  3. Teamtailor’s share of searches among applicant tracking systems in New Zealand has gained ground for 3 months in a row, from 2.4% to 3.9% in September 2026.

  4. In September 2026, Breezy HR rose from 8th to 7th among applicant tracking systems in New Zealand.

  5. In September 2026, Greenhouse fell from 7th to 8th among applicant tracking systems in New Zealand.

  6. Estimated monthly branded searches for Lever in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Workable’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Workable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • workable
  • workable ats

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How the Brand Demand Index is measured

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