How popular isLever?
In September 2026, people searched for Lever by name about 10 times in New Zealand, a 50% decrease from the previous year. These searches made up 0.08% of all New Zealand applicant tracking system searches, placing Lever tenth out of ten systems. When we asked both ChatGPT and Google AI Overviews about applicant tracking systems, Lever appeared in one of the five answers and was the ninth most recommended of the ten.
Lever is the tenth most searched of 10 competitors and the ninth most recommended in AI answers.
Employment HeroShare of searches 77.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BambooHRShare of searches 7.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
JobAdderShare of searches 7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
TeamtailorShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
LeverShare of searches 0.08%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
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Top applicant tracking systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lever was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lever is the ninth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Workable1st
Employment Hero2nd
Breezy HR3rd
Zoho Recruit4th
Teamtailor5th
JobAdder6th
BambooHR7th
Greenhouse8th
Lever9th
Bullhorn10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BambooHR3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zoho Recruit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Breezy HR3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
JobAdder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Teamtailor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenhouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bullhorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lever1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about applicant tracking systems
5 answers
Asked ChatGPT
“Which applicant tracking system should I use in New Zealand?”
Asked ChatGPT
“What are the best applicant tracking systems in New Zealand?”
Asked ChatGPT
“What's the best applicant tracking system in New Zealand for a small hiring team?”
Searched Google, AI Overview
“applicant tracking systems”
Searched Google, AI Overview
“best ats software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which applicant tracking systems compete with Lever?
Share of searches by month for Employment Hero, BambooHR, JobAdder, Teamtailor, Workable, Lever. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | BambooHR | JobAdder | Teamtailor | Workable | Zoho Recruit | Breezy HR | Greenhouse | Bullhorn | Lever |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 7.9% | 7% | 3.1% | 3.1% | 0.39% | 0.24% | 0.16% | 0.08% | 0.16% |
| Nov 2025 | 76.7% | 7.8% | 7.8% | 3.1% | 3.8% | 0.31% | 0.16% | 0.16% | 0.08% | 0.08% |
| Dec 2025 | 78% | 8.5% | 6.9% | 2.6% | 3.2% | 0.29% | 0.19% | 0.19% | 0.1% | 0.1% |
| Jan 2026 | 75.8% | 9.4% | 6.8% | 3.1% | 3.7% | 0.37% | 0.37% | 0.19% | 0.09% | 0.19% |
| Feb 2026 | 74.9% | 8.1% | 8.2% | 3.7% | 3.7% | 0.37% | 0.37% | 0.37% | 0.09% | 0.09% |
| Mar 2026 | 71.2% | 13.7% | 7.2% | 3.5% | 3.5% | 0.29% | 0.22% | 0.22% | 0.07% | 0.07% |
| Apr 2026 | 70.4% | 13.9% | 7.7% | 3.4% | 3.5% | 0.43% | 0.17% | 0.35% | 0.09% | 0.09% |
| May 2026 | 74.2% | 12% | 6.7% | 3% | 3% | 0.52% | 0.15% | 0.3% | 0% | 0.15% |
| Jun 2026 | 74% | 12% | 7.5% | 2.4% | 3% | 0.3% | 0.37% | 0.22% | 0.07% | 0.15% |
| Jul 2026 | 76% | 10% | 7.7% | 3.1% | 2.5% | 0.23% | 0.08% | 0.23% | 0.08% | 0.08% |
| Aug 2026 | 77.2% | 7.8% | 6.9% | 3.8% | 3.1% | 0.55% | 0.08% | 0.31% | 0.08% | 0.08% |
| Sep 2026 | 77.9% | 7.9% | 7% | 3.9% | 2.6% | 0.31% | 0.16% | 0.16% | 0.08% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.9% | 9.9K | 0% | +0.7 points | |
| 2, held 2nd | 7.9% | 1K | 0% | +0.1 points | |
| 3, held 3rd | 7% | 890 | 0% | +0.1 points | |
| 4, held 4th | 3.9% | 490 | 0% | 0 points | |
| 5, held 5th | 2.6% | 330 | -17.5% | -0.5 points | |
| 6, held 6th | 0.31% | 40 | -42.9% | -0.2 points | |
| 7, moved from 8th to 7th | 0.16% | 20 | +100% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.16% | 20 | -50% | -0.2 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.08% | 10 | 0% | 0 points | |
| 10, held 10th | 0.08% | 10 | 0% | 0 points |
77.9%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
BambooHR7.9%
Held 2nd. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
JobAdder7%
Held 3rd. 890 estimated branded searches, 0% vs prior month. Share +0.1 points.
3.9%
Held 4th. 490 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Workable2.6%
Held 5th. 330 estimated branded searches, -17.5% vs prior month. Share -0.5 points.
0.31%
Held 6th. 40 estimated branded searches, -42.9% vs prior month. Share -0.2 points.
0.16%
Moved from 8th to 7th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
0.16%
Moved from 7th to 8th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.
9.
Bullhorn0.08%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
10.
Lever0.08%
Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Lever and its closest rivals
How has branded search demand for Lever changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lever in New Zealand fell from 20 to 10.
- Across the 12 months ending September 2026, Lever fell from 9th to 10th among applicant tracking systems in New Zealand.
How did search popularity change for New Zealand applicant tracking systems in September 2026?
6 changes

In September 2026, Employment Hero gained share of searches among applicant tracking systems in New Zealand, from 77.2% to 77.9%.

In September 2026, Workable lost share of searches among applicant tracking systems in New Zealand, from 3.1% to 2.6%.

Teamtailor’s share of searches among applicant tracking systems in New Zealand has gained ground for 3 months in a row, from 2.4% to 3.9% in September 2026.

In September 2026, Breezy HR rose from 8th to 7th among applicant tracking systems in New Zealand.

In September 2026, Greenhouse fell from 7th to 8th among applicant tracking systems in New Zealand.

Estimated monthly branded searches for Lever in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are Lever’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lever’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lever ats
- lever recruiting
Do you work for Lever? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Lever your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.