Brandwave

BambooHR vs JobAdder:Which is more popular?

In September 2026, BambooHR had more branded searches than JobAdder among applicant tracking systems in New Zealand. BambooHR had about 1,000 branded searches, while JobAdder had 890. BambooHR made up 7.9% of all applicant tracking system searches we track, and JobAdder accounted for 7%. When we asked ChatGPT and Google AI Overviews about applicant tracking systems, BambooHR appeared in three of the five answers and JobAdder in two. BambooHR was mentioned before JobAdder in two out of three answers that named either.

Among applicant tracking systems in New Zealand in September 2026

Who do people search for more?

BambooHR, about 12% more searches than JobAdder

BambooHR 1K searchesJobAdder 890 searches

Who does AI mention more?

BambooHR, mentioned in 3 of 5 answers, JobAdder in 2

BambooHR in 3 of 5JobAdder in 2 of 5

Who does AI recommend more?

BambooHR, named ahead of JobAdder in 2 of 3 answers

BambooHR first in 2JobAdder first in 1

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Top applicant tracking systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BambooHR was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. JobAdder was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BambooHR was listed before JobAdder in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Workable1st
  2. Employment Hero2nd
  3. Breezy HR3rd
  4. Zoho Recruit4th
  5. Teamtailor5th
  6. JobAdder6th
  7. BambooHR7th
  8. Greenhouse8th
  9. Lever9th
  10. Bullhorn10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Recruit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breezy HR3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JobAdder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teamtailor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenhouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullhorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lever1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about applicant tracking systems

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is BambooHR or JobAdder more popular in search?

This chart shows how often people search Google for BambooHR and JobAdder by name. Each line represents a brand's share of searches for all ten applicant tracking systems we track, month by month, from searches in New Zealand.

BambooHR and JobAdder among applicant tracking systems in New Zealand, by month

Share of searches by month for BambooHR, JobAdder. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroBambooHRJobAdderTeamtailorWorkableZoho RecruitBreezy HRGreenhouseBullhornLever
Oct 202577.8%7.9%7%3.1%3.1%0.39%0.24%0.16%0.08%0.16%
Nov 202576.7%7.8%7.8%3.1%3.8%0.31%0.16%0.16%0.08%0.08%
Dec 202578%8.5%6.9%2.6%3.2%0.29%0.19%0.19%0.1%0.1%
Jan 202675.8%9.4%6.8%3.1%3.7%0.37%0.37%0.19%0.09%0.19%
Feb 202674.9%8.1%8.2%3.7%3.7%0.37%0.37%0.37%0.09%0.09%
Mar 202671.2%13.7%7.2%3.5%3.5%0.29%0.22%0.22%0.07%0.07%
Apr 202670.4%13.9%7.7%3.4%3.5%0.43%0.17%0.35%0.09%0.09%
May 202674.2%12%6.7%3%3%0.52%0.15%0.3%0%0.15%
Jun 202674%12%7.5%2.4%3%0.3%0.37%0.22%0.07%0.15%
Jul 202676%10%7.7%3.1%2.5%0.23%0.08%0.23%0.08%0.08%
Aug 202677.2%7.8%6.9%3.8%3.1%0.55%0.08%0.31%0.08%0.08%
Sep 202677.9%7.9%7%3.9%2.6%0.31%0.16%0.16%0.08%0.08%

How has the BambooHR and JobAdder comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: JobAdder took it in November 2025, BambooHR took it in December 2025, JobAdder took it in February 2026, BambooHR took it in March 2026.
  • Across the 12 months ending September 2026, BambooHR’s share of searches among applicant tracking systems in New Zealand held steady at 7.9%, and its estimated monthly branded searches held steady at 1K.
  • Across the 12 months ending September 2026, JobAdder’s share of searches among applicant tracking systems in New Zealand held steady at 7%, and its estimated monthly branded searches held steady at 890.

How did search popularity change for New Zealand applicant tracking systems in September 2026?

0 changes

Neither BambooHR nor JobAdder moved beyond provider rounding among applicant tracking systems in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BambooHR’s and JobAdder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BambooHR

1 branded search term

  • bamboohr

JobAdder

2 branded search terms

  • jobadder
  • jobadder ats

How the Brand Demand Index is measured

Other head-to-heads among applicant tracking systems

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