BambooHR vs Workable:Which is more popular?
In September 2026, BambooHR had more branded searches than Workable among applicant tracking systems in New Zealand. BambooHR had about 1,000 branded searches, while Workable had 330. BambooHR made up 7.9% of all applicant tracking system searches we track, and Workable accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about applicant tracking systems, Workable appeared in all five answers and BambooHR in three. Workable was mentioned before BambooHR in every answer.
Who do people search for more?
BambooHR, about 3 searches for every 1 for Workable
Who does AI mention more?
Workable, mentioned in every answer we collected
Who does AI recommend more?
Workable, named ahead of BambooHR in every answer
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Top applicant tracking systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Workable appeared in all five answers. BambooHR was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Workable was listed before BambooHR in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Workable1st
Employment Hero2nd
Breezy HR3rd
Zoho Recruit4th
Teamtailor5th
JobAdder6th- BambooHR7th
Greenhouse8th
Lever9th
Bullhorn10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BambooHR3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zoho Recruit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breezy HR3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JobAdder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Teamtailor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenhouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bullhorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lever1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about applicant tracking systems
5 answers
Asked ChatGPT
“Which applicant tracking system should I use in New Zealand?”
Asked ChatGPT
“What are the best applicant tracking systems in New Zealand?”
Asked ChatGPT
“What's the best applicant tracking system in New Zealand for a small hiring team?”
Searched Google, AI Overview
“applicant tracking systems”
Searched Google, AI Overview
“best ats software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is BambooHR or Workable more popular in search?
This chart shows how often people search Google for BambooHR and Workable by name. Each line represents a brand's share of searches for all ten applicant tracking systems we track, month by month, from searches in New Zealand.
Share of searches by month for BambooHR, Workable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | BambooHR | JobAdder | Teamtailor | Workable | Zoho Recruit | Breezy HR | Greenhouse | Bullhorn | Lever |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 7.9% | 7% | 3.1% | 3.1% | 0.39% | 0.24% | 0.16% | 0.08% | 0.16% |
| Nov 2025 | 76.7% | 7.8% | 7.8% | 3.1% | 3.8% | 0.31% | 0.16% | 0.16% | 0.08% | 0.08% |
| Dec 2025 | 78% | 8.5% | 6.9% | 2.6% | 3.2% | 0.29% | 0.19% | 0.19% | 0.1% | 0.1% |
| Jan 2026 | 75.8% | 9.4% | 6.8% | 3.1% | 3.7% | 0.37% | 0.37% | 0.19% | 0.09% | 0.19% |
| Feb 2026 | 74.9% | 8.1% | 8.2% | 3.7% | 3.7% | 0.37% | 0.37% | 0.37% | 0.09% | 0.09% |
| Mar 2026 | 71.2% | 13.7% | 7.2% | 3.5% | 3.5% | 0.29% | 0.22% | 0.22% | 0.07% | 0.07% |
| Apr 2026 | 70.4% | 13.9% | 7.7% | 3.4% | 3.5% | 0.43% | 0.17% | 0.35% | 0.09% | 0.09% |
| May 2026 | 74.2% | 12% | 6.7% | 3% | 3% | 0.52% | 0.15% | 0.3% | 0% | 0.15% |
| Jun 2026 | 74% | 12% | 7.5% | 2.4% | 3% | 0.3% | 0.37% | 0.22% | 0.07% | 0.15% |
| Jul 2026 | 76% | 10% | 7.7% | 3.1% | 2.5% | 0.23% | 0.08% | 0.23% | 0.08% | 0.08% |
| Aug 2026 | 77.2% | 7.8% | 6.9% | 3.8% | 3.1% | 0.55% | 0.08% | 0.31% | 0.08% | 0.08% |
| Sep 2026 | 77.9% | 7.9% | 7% | 3.9% | 2.6% | 0.31% | 0.16% | 0.16% | 0.08% | 0.08% |
How has the BambooHR and Workable comparison changed over the last 12 months?
3 findings
- BambooHR was ahead of Workable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BambooHR’s share of searches among applicant tracking systems in New Zealand held steady at 7.9%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Workable’s share of searches among applicant tracking systems in New Zealand moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 400 to 330.
How did search popularity change for New Zealand applicant tracking systems in September 2026?
1 change
In September 2026, Workable lost share of searches among applicant tracking systems in New Zealand, from 3.1% to 2.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BambooHR’s and Workable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among applicant tracking systems
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