Brandwave

Employment Hero vs Workable:Which is more popular?

In September 2026, Employment Hero had more branded searches than Workable among applicant tracking systems in New Zealand. Employment Hero had about 9,900 branded searches, while Workable had 330. Employment Hero made up 77.9% of all applicant tracking system searches we track, and Workable accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about applicant tracking systems, Workable appeared in all five answers and Employment Hero in three. Workable was mentioned before Employment Hero in three out of five answers.

Among applicant tracking systems in New Zealand in September 2026

Who do people search for more?

Employment Hero, about 30 searches for every 1 for Workable

Employment Hero 9.9K searchesWorkable 330 searches

Who does AI mention more?

Workable, mentioned in every answer we collected

Workable in 5 of 5Employment Hero in 3 of 5

Who does AI recommend more?

Workable, named ahead of Employment Hero in 3 of 5 answers

Workable first in 3Employment Hero first in 2

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Top applicant tracking systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Workable appeared in all five answers. Employment Hero was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Workable was listed before Employment Hero in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Workable1st
  2. Employment Hero2nd
  3. Breezy HR3rd
  4. Zoho Recruit4th
  5. Teamtailor5th
  6. JobAdder6th
  7. BambooHR7th
  8. Greenhouse8th
  9. Lever9th
  10. Bullhorn10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Recruit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breezy HR3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JobAdder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teamtailor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenhouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullhorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lever1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about applicant tracking systems

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Employment Hero or Workable more popular in search?

This chart shows how often people search Google for Employment Hero and Workable by name. Each line represents a brand's share of searches for all ten applicant tracking systems we track, month by month, from searches in New Zealand.

Employment Hero and Workable among applicant tracking systems in New Zealand, by month

Share of searches by month for Employment Hero, Workable. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroBambooHRJobAdderTeamtailorWorkableZoho RecruitBreezy HRGreenhouseBullhornLever
Oct 202577.8%7.9%7%3.1%3.1%0.39%0.24%0.16%0.08%0.16%
Nov 202576.7%7.8%7.8%3.1%3.8%0.31%0.16%0.16%0.08%0.08%
Dec 202578%8.5%6.9%2.6%3.2%0.29%0.19%0.19%0.1%0.1%
Jan 202675.8%9.4%6.8%3.1%3.7%0.37%0.37%0.19%0.09%0.19%
Feb 202674.9%8.1%8.2%3.7%3.7%0.37%0.37%0.37%0.09%0.09%
Mar 202671.2%13.7%7.2%3.5%3.5%0.29%0.22%0.22%0.07%0.07%
Apr 202670.4%13.9%7.7%3.4%3.5%0.43%0.17%0.35%0.09%0.09%
May 202674.2%12%6.7%3%3%0.52%0.15%0.3%0%0.15%
Jun 202674%12%7.5%2.4%3%0.3%0.37%0.22%0.07%0.15%
Jul 202676%10%7.7%3.1%2.5%0.23%0.08%0.23%0.08%0.08%
Aug 202677.2%7.8%6.9%3.8%3.1%0.55%0.08%0.31%0.08%0.08%
Sep 202677.9%7.9%7%3.9%2.6%0.31%0.16%0.16%0.08%0.08%

How has the Employment Hero and Workable comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand applicant tracking systems in September 2026?

2 changes

  1. In September 2026, Employment Hero gained share of searches among applicant tracking systems in New Zealand, from 77.2% to 77.9%.

  2. In September 2026, Workable lost share of searches among applicant tracking systems in New Zealand, from 3.1% to 2.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Employment Hero’s and Workable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Employment Hero

1 branded search term

  • employment hero

Workable

2 branded search terms

  • workable
  • workable ats

How the Brand Demand Index is measured

Other head-to-heads among applicant tracking systems

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