Brandwave

Bullhorn vs Zoho Recruit:Which is more popular?

In September 2026, Zoho Recruit had more branded searches than Bullhorn among applicant tracking systems in New Zealand. Zoho Recruit had about 40 branded searches, while Bullhorn had 10. Zoho Recruit made up 0.31% of all applicant tracking system searches we track, and Bullhorn accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about applicant tracking systems, Zoho Recruit appeared in three of the five answers and Bullhorn in one. Zoho Recruit was mentioned before Bullhorn in every answer that named either.

Among applicant tracking systems in New Zealand in September 2026

Who do people search for more?

Zoho Recruit, about 4 searches for every 1 for Bullhorn

Zoho Recruit 40 searchesBullhorn 10 searches

Who does AI mention more?

Zoho Recruit, mentioned in 3 of 5 answers, Bullhorn in 1

Zoho Recruit in 3 of 5Bullhorn in 1 of 5

Who does AI recommend more?

Zoho Recruit, named ahead of Bullhorn in 3 of 3 answers

Zoho Recruit first in 3Bullhorn never first

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Top applicant tracking systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoho Recruit was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bullhorn was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zoho Recruit was listed before Bullhorn in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Workable1st
  2. Employment Hero2nd
  3. Breezy HR3rd
  4. Zoho Recruit4th
  5. Teamtailor5th
  6. JobAdder6th
  7. BambooHR7th
  8. Greenhouse8th
  9. Lever9th
  10. Bullhorn10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Workable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Recruit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breezy HR3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JobAdder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teamtailor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenhouse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullhorn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lever1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about applicant tracking systems

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bullhorn or Zoho Recruit more popular in search?

This chart shows how often people search Google for Bullhorn and Zoho Recruit by name. Each line represents a brand's share of searches for all ten applicant tracking systems we track, month by month, from searches in New Zealand.

Bullhorn and Zoho Recruit among applicant tracking systems in New Zealand, by month

Share of searches by month for Zoho Recruit, Bullhorn. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroBambooHRJobAdderTeamtailorWorkableZoho RecruitBreezy HRGreenhouseBullhornLever
Oct 202577.8%7.9%7%3.1%3.1%0.39%0.24%0.16%0.08%0.16%
Nov 202576.7%7.8%7.8%3.1%3.8%0.31%0.16%0.16%0.08%0.08%
Dec 202578%8.5%6.9%2.6%3.2%0.29%0.19%0.19%0.1%0.1%
Jan 202675.8%9.4%6.8%3.1%3.7%0.37%0.37%0.19%0.09%0.19%
Feb 202674.9%8.1%8.2%3.7%3.7%0.37%0.37%0.37%0.09%0.09%
Mar 202671.2%13.7%7.2%3.5%3.5%0.29%0.22%0.22%0.07%0.07%
Apr 202670.4%13.9%7.7%3.4%3.5%0.43%0.17%0.35%0.09%0.09%
May 202674.2%12%6.7%3%3%0.52%0.15%0.3%0%0.15%
Jun 202674%12%7.5%2.4%3%0.3%0.37%0.22%0.07%0.15%
Jul 202676%10%7.7%3.1%2.5%0.23%0.08%0.23%0.08%0.08%
Aug 202677.2%7.8%6.9%3.8%3.1%0.55%0.08%0.31%0.08%0.08%
Sep 202677.9%7.9%7%3.9%2.6%0.31%0.16%0.16%0.08%0.08%

How has the Bullhorn and Zoho Recruit comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand applicant tracking systems in September 2026?

1 change

  1. Estimated monthly branded searches for Zoho Recruit in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bullhorn’s and Zoho Recruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bullhorn

1 branded search term

  • bullhorn ats

Zoho Recruit

1 branded search term

  • zoho recruit

How the Brand Demand Index is measured

Other head-to-heads among applicant tracking systems

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